Associate, Digital Content and Social Media

Job DescriptionAs the Associate, Digital Content and Social Media, you will play a critical role in the development, planning, and execution of organic social media marketing at Level All, working in collaboration with all key internal partners including our creative team, production team, sponsorship team, influencers and more to develop new social media ideas that will stretch the organization and push the boundaries within the category. You will report to the VP, Marketing. This is a full-time, temporary role with the possibility to convert to full-time employment. This role requires a hybrid schedule: 4 days onsite, 1 day remote. Midtown Manhattan.**You will leverage your experience as an innovative, trend-creating leader to blaze a new path for our brand by:Execute Level All’s social media strategy across all relevant social media platforms (Meta, TikTok, Youtube, Snapchat, Pinterest, Twitter, LinkedIn, etc), building consumer reach, brand equity, and community.Develop a robust and well-organized social media process internally, ensuring we’re nimble, data-driven, relevant, and up-to-date with changes and developments in our industry, and in constant test-and-learn mode to grow our presence across key channels.Synthesize complex education-related topics into concise, engaging posts that reflect our brand values and captivate both current and potential users. You are expected to advise on content creation, as well as create your own content (including filming and editing social media content).Goes beyond one-off content pieces to drive creative social media activations/campaigns to increase brand conversation, brand love, and cultural relevance.Work in partnership with social & creative teams to challenge thinking on content executions, advocate for new ideas, and pilot new tactics across emerging digital channels (social, web3, gaming, etc).Engage with Level All audience by connecting our content to users through on-camera (video) appearances and social media posts.Develop a social analytics & listening program to continually monitor channel performance, trends, and insights, with a weekly/monthly reporting process for socializing among key stakeholders.Oversee the implementation of policies, tools and best practices throughout the organization.Maintain an expert-level grasp of social media platforms, organic social best practices, and relevant industry trends. Serves as a thought leader in Social Media and shares best practices, general guidance and the implications of platform updates with broader teams.