Community Lead
About rednoterednote is one of the world's most trusted platforms: over 350 million people sharing how they actually live, travel, create and discover. In a world of infinite content, what makes rednote different is its source: real human experience, honestly lived and generously shared. One note at a time. We are now writing our global chapter, and this team is leading the charge.ResponsibilitiesIdentify and recruit creators in your vertical. Develop a living pipeline of emerging talents. Monitor what's resonating and move quickly, amplify the signals that feel trueDesign and lead community rituals and programmes that cultivate thriving communities and compound identity over timeDrive content velocity and quality through creator relationships and enablementOwn your growth metrics: creator activation, content output, community engagement, referral loops, ROI, etc.Feed insights back to the team: what's emerging, what's shifting, what the platform should pay attention to. Be the most culturally informed person in the room about your vertical - read widely, stay close to creatorsWork closely with the Creative Studio to brief creator templates, toolkits, content support, make showing up on RedNote effortless and worthwhileCollaborate across all community verticals - share what's working, learn from what isn't, build something coherent togetherWork closely with XFN teams across Community Lead, product, and brand team to make product better for creators, and connect community moments to broader platform storytellingQualifications9+ years of experience in community building, creator partnerships, or cultural programmingProven ability to grow and activate communities/creator networks from an early stage - you have done this before, even if not at scaleDeep cultural fluency across at least two cultures - you have lived between worlds and are passionate about bringing the world together. Genuine passion for specific verticals under major east/west cultures and communitiesStrong relationship-builder - creators and community members trust you quickly and naturallyStrong sensibility on content and creative qualitySelf-directed and comfortable with ambiguity - you love experiment, iterate, and write the playbookTeam-first mentality - you measure success by what the community achieves, not by your own visibilityAI-native working style - you use AI tools as a natural extension of how you think and workJob InformationLocations: New York (3+ days / week in office policy)Compensation Description (Annually)The base salary range for this position is $225000 - $320000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience. In addition to base salary, this role is eligible for a competitive equity package (RSUs), an annual performance bonus, and comprehensive benefits.Benefits🏖️ Time Off17 days PTO per year (above the statutory 12 days)10 days paid sick leave per year (above the statutory 7 days)Parental leave in accordance with state law (12 weeks in NY / 8 weeks in CA)🏥 Health Insurance Comprehensive medical, dental, and vision coverage through Cigna, with 100% of employee premiums covered by the company.💼 401(k) Retirement Plan Company provides employer matches plan— helping you build long-term financial security.🛡️ Supplemental Insurance (Optional) Employees may elect additional voluntary coverage including Term Life, Accidental, Disability, Critical Illness, and Hospital Indemnity insurance.