GTM Lead

About MarkloMarklo is building the revenue OS for Shopify brands. We help marketers and merchants connect the dots between merchandising, inventory, and marketing decisions — and use hindsight to make smarter forward plans. We're approaching launch, backed by Forerunner Ventures, and looking for a marketing leader who can help us build the early flywheel: awareness, credibility, inbound interest, and community momentum inside the Shopify ecosystem.The OpportunityThis is a founding role. You'll be the first dedicated sales and marketing hire, working directly with our founding team to shape how Marklo shows up in the market. That means you'll set the strategy and do the work — building our go-to-market engine from the ground up, turning early pilot wins into proof points, ensuring customer success and retention, and establishing Marklo as the trusted planning tool for Shopify brands.If you want to define a category, not run an existing playbook, this is your role.What You'll DoBuild Marklo's early go-to-market engine — positioning, messaging, inbound programs, and ecosystem relationshipsDevelop partnerships with Shopify ecosystem influencers, agencies, and operators who can generate credibility and demandTurn pilot customers and early brand wins into testimonials, case studies, long term advocates, launch stories, and social proof that open doorsCreate programs that generate inbound interest ahead of sales scalingLaunch grassroots community and field marketing efforts: workshops, events, ecosystem partnerships, and launch momentsWork closely with the CEO and pilot partners to refine messaging based on what resonates in-marketHelp shape and own Marklo's positioning around our core value: hindsight, smarter planning, and better execution for Shopify brandsPartner closely with early customers to ensure strong onboarding, product adoption, and measurable successTurn customer insights into feedback loops for product, positioning, and roadmap prioritizationBuild early customer success motions: onboarding flows, check-ins, success metrics, and retention playbooksIdentify expansion opportunities within existing customers and help turn happy users into advocatesWho You AreYou know the Shopify ecosystem well — how brands discover, evaluate, and adopt new tools thereYou've worked with other winning apps that sell into the Shopify eco system. You understand Shopify brands, ecommerce, and agenciesYou know how to build an early-stage flywheel through influencer relationships, agency networks, customer advocacy, and social proof — not just paid acquisitionYou're genuinely hands-on: strategy, content, events, partnerships, and demand gen all in one personYou're comfortable working with ambiguity and driving early market tractionYou are AI obsessed and continually adopting new playbooks to win in the next waveYou like being early. You want to define what the category looks like, not inherit someone else's frameworkYou care deeply about customer outcomes, not just acquisition — you’ve owned or partnered closely with onboarding, retention, or customer successIdeal BackgroundEarly or growth-stage marketing at a company in the Shopify ecosystemExperience in ecommerce, martech, SaaS, or product-led growthStrong instinct for what earns attention and trust in the Shopify communityTrack record of operating as a generalist before building out a teamWhat Success Looks Like in Year OneMarklo has clear, resonant positioning and launch messaging in marketPilot customers have become credible, referenceable proof pointsA repeatable inbound engine is in place with growing velocityActive influencer, agency, and ecosystem relationships are driving awarenessMarketing is generating enough qualified interest to support Marklo's first sales hiresHigh retention and strong product adoption across pilot and early customersEarly customers are not just references, but active champions and repeat usersClear feedback loops between customers, product, and go-to-marketWhy Join NowGround-floor opportunity at a well-backed startup (Forerunner Ventures) targeting a 3M+ brand addressable market on ShopifyWork directly with an experienced founder-CEO and teamShape the category and the team culture from the startCompetitive compensation, equity, and the chance to grow with the companyMarklo is an equal opportunity employer. We're building a team that reflects the diversity of the brands and communities we serve.