Growth Marketing Manager

Growth Marketing ManagerLocation: Dunwoody, GA (hybrid)The Growth Marketing Manager is responsible for driving measurable pipeline growth by developing and optimizing demand generation strategies across digital channels, campaigns, and partner ecosystems. This role focuses on identifying high-impact growth opportunities, testing new marketing approaches, and scaling programs that generate qualified leads and revenue.Working closely with sales, partner marketing, and marketing operations, the Growth Marketing Manager develops integrated marketing strategies that convert target audiences into opportunities. The role combines planning, experimentation and data-driven optimization to accelerate customer acquisition and support company revenue goals.Success in this role is measured by pipeline contribution, lead quality, conversion performance, and marketing-driven revenue growth. The Growth Marketing Manager is the person responsible for making sure marketing actually produces pipeline, not just activities.Core ResponsibilitiesGrowth Strategy and Pipeline DevelopmentDevelop and execute marketing programs designed to increase pipeline and accelerate customer acquisition.Responsibilities include:Identifying high-potential market segments and target audiencesDesigning growth programs that support company revenue prioritiesAligning marketing initiatives with sales goals and pipeline targetsBuilding scalable demand generation frameworksTypical initiatives:digital demand generation programsaccount-based marketing (ABM) initiativespartner-driven growth programsvertical or industry campaignsDemand Generation and Channel OptimizationDesign and optimize multi-channel marketing programs that drive engagement and conversions.Channels may include:paid digital advertising (LinkedIn, search)email marketing and nurture campaignswebinars and virtual eventsorganic and paid social mediawebsite conversion programsResponsibilities include:optimizing channel performanceimproving lead acquisition efficiencytesting new channels and campaign approachesExperimentation and Growth TestingImplement a data-driven approach to marketing experimentation and performance improvement.Responsibilities include:designing growth experiments and A/B teststesting messaging, offers, and conversion strategiesanalyzing results and scaling successful programsimproving marketing funnel performanceCommon testing areas:landing page conversion optimizationemail engagement optimizationadvertising targeting strategiescontent performancePipeline Analytics and Performance MeasurementTrack marketing performance and identify opportunities for improvement.Responsibilities include:analyzing campaign performance and pipeline impactmonitoring conversion rates across the marketing funnelbuilding reports that measure marketing contribution to revenuepresenting performance insights to marketing and sales leadershipMetrics typically tracked:MQL generation and qualityconversion rates across funnel stagesmarketing-sourced pipelinecost per opportunitySales and Partner AlignmentCollaborate closely with sales teams and partner marketing to ensure marketing programs generate high-quality opportunities.Responsibilities include:aligning marketing programs with sales prioritiescoordinating with partner marketing teams on joint growth initiativessupporting account-based marketing strategiesimproving lead handoff and follow-up processesRequired SkillsStrategicunderstand and align to growth marketing strategydemand generation planningaudience segmentation and targetingmarketing funnel optimizationTechnicalmarketing automation using Salesforce, Account Engagement, Sales Engagement and CRM AnalyticsCRM reporting and pipeline analysiscampaign analytics and performance dashboardsdigital advertising platformsExecutioncampaign development and testinggrowth experimentationmulti-channel marketing program managementInterpersonalstrong cross-functional collaborationability to work closely with sales teamspartner and vendor coordinationIdeal Experience ProfileTypical background5–8 years of B2B marketing experienceexperience in demand generation or growth marketing rolesexperience working with marketing automation and CRM platforms, specifically Salesforcedemonstrated ability to drive measurable pipeline growthPreferred industry exposurecybersecuritycloud platformsIT services or managed services environments