Senior Director, Demand Generation

OverviewIterable is the leading AI-powered customer engagement platform that helps brands create dynamic, individualized experiences at scale. Our platform enables activation of customer data, cross-channel interactions, and optimized engagement with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. Iterable has been recognized by Inc. as one of Best Workplaces and Fastest Growing Companies, and on Forbes' America's Best Startup Employers in 2022. Iterable has also appeared on Wealthfront's Career Launching Companies List and has ranked in the Top 25 Companies Where Women Want to Work.With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply.What we're looking forWe're seeking a Senior Director, Global Demand Generation to own the end-to-end engine that drives new pipeline growth and accelerates deal velocity across mid-market and enterprise accounts globally. This role oversees field events, ABM, integrated campaigns, paid media, and webinars, and is accountable for pipeline results, forecast accuracy, and measurable revenue impact. Reporting to the CMO, you'll partner with Sales, RevOps, Product Marketing, and Brand to build a demand engine that balances short-term pipeline goals with long-term system health, while introducing creative, differentiated programs that break through the noise in a competitive market.What you'll ownOwn global demand strategy and outcomesDefine and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM prioritiesTranslate revenue goals into clear, measurable demand plans, forecasts, and operating metricsPartner with Sales to ensure pipeline planning, forecast credibility, and account coverageLead key demand channels and programsField & Event Marketing: Design flagship, regional, and executive programs that accelerate enterprise deal velocityABM: Lead an account-based motion that is targeted, sales-aligned, and measurableIntegrated Campaigns: Drive always-on and moment-based campaigns across multiple channelsPaid Media: Own global paid strategy across holistic search (SEM/SEO), social, display, and emerging channelsWebinars & Virtual Programs: Develop scalable virtual programs that generate qualified pipeline and amplify thought leadershipOperate with rigor and credibilityBuild clear measurement frameworks, definitions, and attribution models in partnership with RevOpsInspect performance regularly and optimize spend and programs based on impactCommunicate pipeline results, insights, and tradeoffs clearly to executive leadershipBuild and lead a high-performing teamLead, coach, and scale a global team across multiple demand functionsClarify ownership, priorities, and success metrics for all team membersWhat you bring10–15+ years in B2B SaaS demand generation, growth, or revenue marketing rolesProven track record of owning pipeline in mid-market and enterprise contextsDeep experience across field marketing, ABM, integrated campaigns, and paid mediaStrong operational mindset, comfortable with forecasting, attribution, and performance metricsCredibility with Sales leadership and experience building high-trust sales-marketing partnershipsDemonstrated ability to invent creative programs that break through competitive noiseExperience leading and scaling global teamsClear, executive-level communicator capable of simplifying complex tradeoffsPerks & BenefitsPaid parental leaveCompetitive salaries, meaningful equity, & 401(k) planMedical, dental, vision, & life insuranceBalance Days (additional paid holidays)Fertility & Adoption AssistancePaid SabbaticalFlexible PTOMonthly Employee Wellness allowanceMonthly Professional Development allowancePre-tax commuter benefitsComplete laptop workstationThe US base salary range for this position at the start of employment is $188,000 - $264,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations. The range reflects base salary only; total compensation includes variable pay, equity, and benefits.Recruitment Disclaimer: Iterable and our official recruiting partners do not send offers from free email services, do not request money or personal documents prior to an employment agreement, and do not require bank details as part of the recruitment process. You may see all vacancies on our official channels: Official Iterable website, Careers page and Official LinkedIn Jobs page. Iterable is not affiliated with impostors offering fraudulent jobs. If you receive a suspicious offer, contact talent-ops@iterable.com.Iterable is an Equal Employment Opportunity employer. Iterable does not discriminate on protected characteristics and strives for a healthy, safe workplace. We will consider qualified applicants with arrest and conviction records as required by local laws.J-18808-Ljbffr