Digital Marketing Specialist - Account Manager

Job Description About the Role WebFX is seeking a candidate for our Marketing Account Management team! Our ideal candidate has a bachelor's degree, 1-2 years of experience in SEO/digital marketing, and is excited about working with clients in an agency setting. Existing experience in marketing is expected, but additional training will be provided on the job. The Qualifications: Who You Are Education:A Bachelor's Degree: All majors welcome!GPA: 3.4 or above Related Experience and Skills:Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a marketing roleGeneral knowledge of SEOOutstanding customer service skillsStrong verbal and written communication skillsPresentation skillsExperience at a marketing/advertising agency (a bonus!) Tools/Technical Skills:Excel/Google SuiteGeneral knowledge of Google Ads and AnalyticsGeneral knowledge of HTML Qualities and Traits:You're interested in the web, and like keeping up with new technologyYou're professional, dependable, and self-motivatedYou take pride in your work and always strive for high-quality resultsYou work with urgency and enjoy getting things doneYou're proactive when it comes to solving problemsYou're a lifelong learner, and are always looking to stretch and grow your skillsYou love thinking both creatively and analytically, and love using data to make decisions If this sounds like you, then we want to hear from you! We are committed to growing 1% better every day, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPA! The Job Responsibilities: What You'll Do Client Relationship Management(About 40% of your day) Serve as a partner and direct point of contact for a dedicated portfolio of clients, proactively providing industry insights and recommendations to drive their digital marketing successBuild long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate Marketing Campaign Strategy & Execution(About 35% of your day) Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectivesManage significant paid search budgets across top-tier search engines, optimizing campaigns for maximum ROI and exceeding performance targetsOptimize client websites for search engines (on-page SEO), leveraging advanced techniques to enhance organic visibility and drive qualified trafficDirect the design of web pages and other content, ensuring all functionality is operating properly and all content is up-to-date Performance Analysis & Reporting(About 15% of your day) Analyze campaign performance data (In Google Analytics and RevenueCloudFX) to identify trends, insights, and opportunities for optimizationInterpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findingsCalculate ROI, and prepare and present regular reports that translate findings into actionable recommendations Marketing Research & Testing(About 10% of your day)Lead research initiatives, including keyword research and competitive analysis, to identify emerging trends and inform strategic decision-makingSpearhead A/B and usability testing, leveraging data-driven insights to improve conversion rates and enhance user experience The Benefits: What You'll Get Comprehensive, On-the-Job Training and Career DevelopmentInitial training to learn foundational hard skills over the first few months on the jobOngoing advanced training sessions from industry experts as you progress further in your roleRegular team Lunch-and-Learns in our on-site training amenities Career Growth and Upward Progression PathsAll our roles include a built-in, upward promotional path within WebFXMerit-based promotions are abundant for new team members who meet or exceed performance metricsRegular 1-on-1 check-ins with a manager to support career growth Potential promotional path for Digital Marketing Specialist - Account Manager:Digital Marketing AnalystDigital Marketing ConsultantLead Internet Marketing ConsultantSr. Internet Marketing Consultant In-Person Experience Alongside Our Team of Industry ExpertsThis position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure. CompensationNegotiableMeet WebFX: Who We Are Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that's where you come in! We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we're committed to driving business growth for our clients, and we're on the hunt for people just like you, who take pride in their work and want to be part of a company that does too. Why Choose WebFX? Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 10 times \uD83C\uDF89 Individual and Company Growth: Merit-based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally\uD83D\uDCC8 Training and Development: Entry-level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business\uD83D\uDCDA Flexible Schedule: Start your day between 8-10 am - when you do your best work Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching \uD83E\uDE7A 100% Company 401k Matching: Up to 4% \uD83D\uDCB8 Work-Life Balance: Generous PTO, new parent support (and paw-ternity leave!) \uD83D\uDC76\uD83C\uDFFF\uD83D\uDC76 Tech and Equipment: All technology & equipment provided - every FXer receives a tech set-up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space! \uD83D\uDDA5️ Health & Wellness: 24/7 on-site gym and an employee wellness program including a free FitBit, fitness challenges, and a Headspace account \uD83D\uDC5F Office Perks: Complimentary coffee service by our on-site barista, tea bar, pet-friendly office spaces, casual dress code, surprise catered meals, and more Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes\uD83C\uDF0D ...And So Much More! Home buyer program, profit sharing, personal desk fund, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients\uD83E\uDD1D Check out our culture on social media:InstagramTwitterFacebook *You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications! We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now! WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. 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