Director, Digital Marketing (Remote: USA)

About Our Company Headquartered in Denver, Colorado, Cologix is a leading North America network-neutral interconnection and hyperscale edge data center company. Our platform gives customers access to 45+ digital edge and ScalelogixSM hyperscale edge data centers in 13 markets across the United States and Canada along with a carrier‐dense ecosystem of 710+ networks, 360+ cloud providers, 35+ onramps and seven Internet exchanges. We provide our nearly 2,000 customers with direct access to our local operations teams, resulting in strong partnerships enabled by exceptional operational support and unparalleled customer service. Backed by one of the largest North American infrastructure funds, Cologix's experienced leadership team, certified staff and commitment to ESG initiatives help form a culture that values our people, our environment and our clients.Role Overview Cologix is seeking a strategic, hands‐on Director of Digital Marketing to lead and execute our digital strategy across North America. This role owns digital performance end‐to‐end—strategy, execution, optimization and reporting for data center solutions for enterprises, hyperscalers and service providers.This is a player‐coach position. With a lean team structure, this leader will both set direction and directly contribute across key channels including website optimization, paid media, search, content, social and blog. This role will manage a demand center operations resource and a marketing specialist that is a shared resource.The Director will drive measurable pipeline impact, strengthen brand authority and ensure digital marketing functions as a scalable growth engine aligned with revenue objectives.Core Responsibilities Digital Strategy and Performance OwnershipDevelop and evolve an integrated digital strategy aligned to pipeline and revenue goalsTranslate company priorities into clear digital channel plansDefine KPIs across web, paid, organic and AI‐powered searchDeliver executive‐ready performance reporting and insightsPartner with corporate marketing and regional marketing teams to align investments and outcomesHands‐On Digital Channel Execution and OptimizationAI‐powered search optimization and AEO implementationSEO strategy and on‐page optimizationPaid media oversight and optimization (Google Ads, LinkedIn, display, 6sense alignment)Digital launch coordinationA/B testing and conversion optimization initiativesExecution may be supported by an agency and internal team members, but this role remains actively involved in build, review, optimization and performance improvement.Website Strategy and ManagementOwn website roadmap, UX improvements and conversion optimization strategyCoordinate with agency partner on enhancements and updatesLead experimentation initiatives to improve conversion performanceEnsure the website functions as a demand‐generation engine, not just a publishing platformPartner with content team to ensure website is optimized for customer journeys and conversationEnsure content on website is updated as neededSocial Leadership and ContentProvide social media strategy and performance; ensure day‐to‐day execution is effective. Manage all social accounts.Publish social media content in alignment with editorial calendarOversee blog platform and content alignment across campaigns, social and blogShift focus from volume‐based posting to high‐impact visibility and authorityGuide and elevate the performance of our social accountsTeam and Vendor LeadershipLead and develop the Marketing Operations Senior Manager and Marketing SpecialistEnsure clear role delineation to maximize efficiencyManage digital vendors and technology platforms (HubSpot, analytics, advertising platforms, etc.)Continuously evaluate tools and AI applications that improve scale and impactExperience and Profile/Qualifications8+ years of B2B digital marketing experienceExperience in infrastructure, data center, cloud, network or complex technology environments preferredDemonstrated success balancing strategy with hands‐on executionStrong expertise in AEO, SEO, SEM, paid social, website optimization and analyticsExperience working with marketing automation and CRM systemsKnowledge of applicable Canada privacy laws, email compliance, SPAM and Quebec regulatory requirementsIn depth knowledge of WCAG & AODA compliancy for web designData‐driven and commercially focusedTechnically curious, especially around AI applicationsStrong prioritization skills in resource‐constrained environmentsProven ability to operate effectively in lean team environmentsPlayer‐coach mindset but also a service mentality as relates to the full companyExcellent communication, collaboration and relationship building skillsStrong writing skills for social platforms (short form content)BA or BS degree or equivalent experienceApplicants must be authorized to work for any employer in the U.S. We are unable to sponsor or transfer sponsorship of an employment visa at this time, including CPT/OPT.$100,000 - $110,000 a yearBenefitsMedical, dental, and vision insuranceCompany paid Life InsuranceVoluntary supplemental life insuranceFlexible spending accountHealth savings accountNon‐accrued PTOShort‐ and Long‐Term DisabilityCompany paid holidays401k Retirement Plan with employer matchMental Wellness BenefitsTuition ReimbursementPaid Parental LeaveEmployee Discount MarketplaceEmployee Recognition PlatformIndividual compensation will be commensurate with the candidate's experience. This position will also be eligible for an annual bonus.NOTE: This job description is not intended to be all‐inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization.Cologix is proud to be an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or veteran status. If you need assistance in applying for any of our open positions, please contact us at recruiting@cologix.com or call 720‐940‐2551.The California Consumer Privacy Act ("CCPA") creates privacy rights relating to the collection, sale, disclosure, and deletion of consumers' personal information. The CCPA requires businesses to provide consumers, including job applicants and employees, with information about their rights, including a description of the categories of personal information to be collected and the purpose for which the information will be used. For additional information regarding your rights, please see https://cologix.com/privacy-policy/.Cologix's data centers are ISO 27001:2022 and ISO 14001:2015 certified. These certifications demonstrate Cologix's commitment to both information security and environmental stewardship. At Cologix, protecting information assets and minimizing environmental impacts are everyone's responsibility.Cologix employees are responsible for:Understanding and following Cologix's information security, cybersecurity, privacy, and environmental management policies, procedures, and standards.Ensuring conformance with the requirements of both the Information Security Management System (ISMS) and the Environmental Management System (EMS).Remaining vigilant and reporting any information security or environmental incidents, vulnerabilities, risks, or non‐conformities to the appropriate teams.Actively participating in Cologix's efforts to maintain and improve information security and environmental performance.#J-18808-Ljbffr