Social Media & Content Manager

SOCIAL MEDIA & CONTENT MANAGERHybrid Marketing Full-TimePhoenix, Arizona, United StatesLocation: Phoenix, AZ (Hybrid; minimum 2 in-person days per week)Employment Type: Full-Time (Hourly)Reports To: Marketing DirectorAbout Too Sweet CakesToo Sweet Cakes is a community-rooted bakery brand with retail and production operations across Arizona and Oregon. We make beautiful, craveable food — and we believe how we show up online should feel just as intentional as what comes out of our ovens. As we continue to grow, we're building a marketing team that can keep pace with the momentum.Role OverviewWe're looking for a Social Media & Content Manager who can own our brand's presence across platforms — not just post content, but think strategically about why, when, and how we show up. This role blends content creation, copywriting, community engagement, and platform strategy into one seat. You'll be the person who makes sure Too Sweet Cakes tells a consistent, compelling story everywhere our audience finds us.You'll work closely with our Marketing Director and creative team to develop and execute social strategy, create content that connects, and build real community around a brand people already love.Key ResponsibilitiesPlatform Strategy & OwnershipOwn and manage Too Sweet Cakes' presence across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and emerging platformsDevelop and execute platform-specific strategies — understanding that what works on TikTok isn't what works on LinkedInMonitor content performance, surface insights, and translate data into strategic recommendations that move the brand forwardStay ahead of platform algorithm changes, trends, and best practices, adapting our approach proactively rather than reactivelyContent Creation & CopywritingConcept, create, and produce engaging content including static posts, carousels, Stories, Reels, and TikToksWrite compelling copy across platforms — captions, campaign messaging, community responses — with a consistent brand voiceMaintain and execute a content calendar that keeps our posting cadence consistent, timely, and aligned with seasonal campaignsCollaborate with the design and marketing team to bring campaign ideas to life from concept through executionCommunity ManagementEngage authentically with our online community — responding to comments, DMs, and mentions in a way that builds genuine connectionMonitor brand sentiment and flag opportunities or concerns as they ariseIdentify and nurture relationships with local community members, creators, and brand advocatesIn-Person PresenceSpend time in both our retail and warehouse environments to stay connected to the product and team (minimum 2 days/week in-person)Capture on-site content at retail locations and production spaces as neededRequirements2-4 years of experience in social media management, content creation, or a related marketing roleDemonstrated experience owning platform strategy — not just scheduling posts, but deciding what to post and whyStrong copywriting skills with the ability to adapt voice and tone across platforms and audiencesProficiency in content creation tools — Canva is a must; Adobe Creative Suite (Photoshop, Premiere Pro, or equivalent) is a strong plusExperience creating short-form video content with an understanding of what performs on Instagram and TikTokComfort with social analytics — you know which metrics matter and how to turn numbers into next stepsHands-on experience managing multiple platforms simultaneouslyA sharp eye for aesthetics, brand consistency, and visual storytellingSelf-starter who brings ideas and solutions, not just executionBonus: photography skills, experience with food or lifestyle brandsPortfolio RequirementA portfolio or examples of your work are required to be considered for this role. Please include examples of social media content you've created and managed (posts, Stories, Reels, campaigns), copywriting samples, and any work that demonstrates strategic thinking — not just creative output. Links to live brand accounts you've managed are welcome. Applications without work samples will not be reviewed.BenefitsCompensation & Benefits$23-$28 per hour, commensurate with experienceFull-time hoursBenefits eligible — medical, dental, and vision availableSick time401(k) — coming soonWhy You'll Love Working HereFlexibility: Hybrid schedule with remote-flexible days outside of your 2 required in-person daysReal Impact: Own the social strategy and voice of a growing, beloved local brandCreative Ownership: This isn't an asset-production role — you'll shape what we say, how we say it, and where we show upGrowth Opportunity: Join a small, collaborative marketing team with room to grow as the brand does