Manager, Digital Marketing

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.Position: Manager, Digital Marketing - Full Time/Exempt Department: Marketing - Performance Marketing Reports to: Director, Performance Marketing Location: Arizona Cardinals (Tempe, AZ) NOTE: Starting 2028, this role will be based at the new Arizona Cardinals Training Facility in north Phoenix, AZ. Format: In-person Note: Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of a student or employment Visas (including, but not limited to F-1, M-1, J-1, H-1B, OPT and/or CPT programs, etc.).Cardinals Organizational Summary: The Arizona Cardinals Football Club is a professional football team within the National Football League (NFL). We compete in the National Football Conference (NFC) West division and call State Farm Stadium, in Glendale, Arizona, our home. As one of the oldest pro football franchises in the U.S., the Club has established itself as a sport and cultural hallmark within Arizona, as well as a trailblazer for diversity, equity, inclusion, and belonging (DEIB) initiatives and firsts around the League. Our vision is to build a leading sports organization that competes for championships, drives business results, creates loyal fans, develops proud employees, and inspires hope in our community. We are relentless in our pursuit of greatness on and off the field, while positively impacting our people, our fans, and our community. If you want to join an organization that values putting the team first, doing what is right, growing with positivity, valuing every voice, while driving performance, we would love for you to join our team. Learn more about the Arizona Cardinals and see what's happening here.Summary: The Digital Marketing Manager is responsible for driving measurable growth and engagement through integrated digital strategy, lifecycle marketing, and performance optimization. This role sits at the intersection of CRM, paid media, and marketing technology, ensuring every campaign is coordinated, data-driven, and optimized across the full customer journey. This individual will own campaign execution and end-to-end channel orchestration, delivering the right message, to the right audience, at the right time.Primary Job Duties: The Manager, Digital Marketing role will have daily responsibilities including, without limitation, to the following:Digital Strategy & PerformanceDevelop and execute integrated digital marketing strategies across paid, owned, and earned channelsWork with media agency on media plan and optimizationsManage and optimize campaigns across paid media (search, social, display, programmatic)Own performance against key KPIs including revenue, ROAS, CAC, and conversion ratesLead budget allocation and pacing, balancing efficiency with growth opportunitiesIdentify trends and optimization opportunities through ongoing data analysisCRM & Lifecycle MarketingOwn CRM strategy and execution across email, SMS, and push notificationsBuild and optimize lifecycle programs (acquisition, onboarding, engagement, retention, win-back)Leverage segmentation, personalization, and behavioral triggers to enhance customer experiencePartner with data teams to ensure accurate audience targeting and journey mappingContinuously test and optimize messaging, creative, and timing to improve performanceCampaign Calendar & Channel OrchestrationPartner cross-functionally to align campaigns with key business initiativesLead campaign briefs and alignmentLead tentpole campaignsOwn the integrated campaign calendar, aligning all digital touchpoints across paid media, CRM, web, and appEnsure consistent messaging, timing, and sequencing across channels to create a seamless customer journeyDefine channel roles (lead vs. support) to maximize impact and eliminate redundancyOptimize timing, frequency, and audience strategy based on performance dataEstablish governance for campaign prioritization and executionData, Testing & OptimizationBuild and maintain dashboards to track performance across channels and campaignsLead A/B and multivariate testing strategiesTranslate data into actionable insights and recommendationsEnsure proper tracking, attribution, and taggingOther duties as assignedQualifications/Requirements:Education: A bachelor's degree in marketing, communications, or equivalent experienceExperience: At least three to five years experience in digital or engagement marketingStrong expertise in paid media and CRM/lifecycle marketingExperience with Salesforce Marketing Cloud, Google Analytics, Meta, Google AdsStrong understanding of attribution and data analysisProven ability to manage budgets and optimize performanceAbility to collaborate across departments and levels throughout an organizationStrong English written and verbal communication skillsFlexibility to work evenings, weekends, and holidays; hours may vary depending on business needsMust complete all pre-employment forms and successfully pass a background checkCardinals Benefits/Perks Summary: The Arizona Cardinals Football Club has developed a comprehensive benefits package that provides economic and inclusive benefits to full-time employees. The Cardinals benefits offer care, protection, and support for employees and their loved ones. The Cardinals organization encourages an environment that is conducive to living a healthy, productive, and flexible lifestyle. Benefits and Perks include, but are not limited to:Health, Dental, and Vision Insurance options; effective the first day of hire401 (k) retirement option with employer match contributionPaid Time Off Accruals (including sick time accruals)Paid Time Off for most Federal holidaysTime off for Maternity, Paternity, Military, and BereavementMDLIVE: 24/7 medical supportFlexible Spending Accounts (FSA) & Health Care Saving Account optionsDiscounts on Cardinals gear & paraphernaliaTuition reimbursement & Professional Growth opportunitiesDaily free lunchComplimentary season ticketsSubsidized gym membershipsThe Arizona Cardinals Football Club is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class. #LI-Onsite