Manager, Field Marketing

Cornerstone is looking for a Manager of Field Marketing to join our Field Marketing team. We are looking for a creative, driven and strategic leader to focus on building compelling marketing campaign activations that create qualified pipeline for both new logo acquisition and expansion opportunities within the base.You will be responsible for leading the team that designs and implements programs that influence customer expansion, improve retention and drive revenue - all while delivering outstanding value to our customers.ResponsibilitiesStrategy DevelopmentDevelop and implement comprehensive marketing strategies and activations to drive customer expansion and retention goalsCollaborate with cross-functional teams across sales, product and customer success to gather insights and data to inform customer segmentation, targeting, and positioningCampaign ManagementLead the end-to-end planning, execution, and optimization of field marketing campaignsUtilize customer data and analytics to create personalized and targeted messaging that resonates with our Americas customersCross-functional CollaborationCollaborate with Sales, Product, and Customer Support teams to ensure a cohesive and unified customer experienceAlign marketing efforts with product launches, sales initiatives, and customer feedbackData-Driven Decision MakingLeverage data analytics and key performance indicators to measure, analyze and report on campaign effectiveness and sales pipelineMake data-driven decisions for continuous improvementBudget ManagementForecast and manage the field marketing budget effectively, ensuring optimal allocation of resources for maximum impactQualificationsKnow your levers: 5+ years of experience in integrated, demand-oriented marketingRoll up your sleeves: Hands-on experience managing campaigns across multiple platformsProject manage like a pro Strong project and program management skillsThink creatively: Creative mind that thrives on ways to inspire and engage prospects while using AI to be more efficientAre a passionate people leader: You have proven experience building highly functioning, engaged teams that get stuff done...and have a good time doing itBuild relationships easily: Skilled in cultivating trust-based working relationships across different functional teams including creative, product marketing, sales and business developmentLove to win: Proven track record of executing effective campaigns that drive pipeline to reach company goalsThink marketing can be fun: Energetic and proactive team player with a sense of humorDemonstrate commitment to valuing diversity: Contributing to an inclusive working and learning environmentEqual Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.comJ-18808-Ljbffr