Marketing Specialist

The Integrated Campaign & Content Specialist is responsible for executing multi-channel marketing campaigns that drive engagement and event participation. This role owns the promotion of key events and extends thought leadership into effective, campaign-ready content.You will build and execute campaigns, develop content from webinars and interviews, and ensure marketing programs are delivered with clarity and consistency across channels.Key ResponsibilitiesCampaign Ownership (Primary Focus)Own end-to-end execution of event marketing campaigns, including:CCH Connections (flagship event)CCH Innovations (prospecting event)Additional event programs (e.g., GetWise, ATX Virtual Conference)Build and execute campaign elements such as:Email marketing programsLanding pages and registration flowsSupporting promotional contentManage timelines, coordinate with Demand Generation and other teams as needed, and ensure campaigns are delivered on time and aligned to objectivesBuild and update campaign-related web pages using established templates and standards as part of campaign executionThought Leadership & Content ActivationTransform internal content into usable marketing assets, including:Webinars ? email copy, landing page content, short-form assetsInterviews ? blog drafts, campaign messaging, supporting contentLong-form content ? derivative campaign assetsWork with internal stakeholders to extract key ideas and translate them into clear, audience-relevant messagingEnsure content is practical, deployable, and aligned to campaign needsSupport campaign execution by developing and refining content across email, web, and other channelsWhat Success Looks LikeEvent campaigns are executed on time and contribute to registration goalsSource content (webinars, interviews, etc.) is consistently transformed into effective campaign assetsCampaign elements are delivered with quality, consistency, and minimal reworkMarketing programs are executed reliably and show up in-market as intendedQualifications3–5 years of experience in marketing, campaign execution, or content development (or equivalent experience)Experience executing marketing campaigns across email, web, or digital channelsStrong writing and editing skills, with the ability to adapt messaging for different formatsAbility to manage multiple priorities and execute with a high degree of ownershipComfortable working with content sources such as webinars, interviews, or long-form materialsExperience using marketing tools or CMS platforms is a plusWho You AreComfortable owning execution across campaigns and contentDetail-oriented and reliable, with a strong sense of accountabilityAble to work across multiple projects without losing focus or qualityCompensation$57,400.00 - $98,350.00 USDThis role is eligible for Bonus.Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.Additional InformationWolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.J-18808-Ljbffr