Growth Marketing Manager

Company DescriptionSolara Labs is a boutique manufacturer specializing in dietary supplements and innovative delivery formats, such as fast-melt technology. With over 100 years of combined experience in nutraceutical formulation, we serve as the trusted R&D partner for leading brands seeking market differentiation. Our proprietary brands, including EZ Melts®, BariMelts®, and Renzo’s®, showcase our technological expertise and dedication to innovation. Headquartered in Doral, FL, Solara Labs is at the forefront of creating unique and high-quality nutritional products.We are seeking a results-driven E-Commerce Growth Manager to own and scale our direct-to-consumer business. This role is responsible for driving revenue growth, improving conversion and retention, optimizing the customer journey, and protecting brand equity within a regulated supplement environment.You will act as the strategic operator of our e-commerce ecosystem — leading experimentation, analyzing performance data, auditing agency execution, and implementing growth initiatives across advertising, CRO, and lifecycle marketing. This role is ideal for someone who thinks like a growth operator: analytical, proactive, and obsessed with optimization.Key Responsibilities·      Own e-commerce stores (Shopify) performance — conversion rate, AOV, retention, and LTV·      Develop and execute CRO strategies: landing page testing, PDP optimization, funnel improvements·      Audit and guide agency advertising strategy across Meta & Google with a focus on profitable growth·      Oversee lifecycle marketing: email/SMS flows, subscriber experience, and retention programs·      Manage TikTok Shop and affiliate ecosystem to drive incremental revenue·      Provide support on additional marketplaces such as Amazon, as needed·      Analyze daily/weekly platform performance and proactively identify growth opportunities·      Track KPIs including ROAS, CAC, LTV, conversion rate, and profitability·      Collaborate with operations to align inventory, fulfillment, and promotional strategy·      Prepare performance reports with actionable insights for leadership·      Stay ahead of Shopify trends, tools, and competitor strategies·     Stay current with marketplace trends and competitors to communicate impacts and opportunities.QualificationsBachelor's degree in Marketing or a related field is preferred.3+ years hands-on Shopify management with measurable growth resultsA passion for health and experience in supplements or regulated consumer products preferredProven success improving conversion rates and DTC profitabilityStrong analytical mindset with experience using Shopify analytics, GA4, or Triple WhaleExperience managing agencies and holding partners accountable to performanceFamiliarity with CRO testing frameworks and growth experimentationSelf-motivated, ownership-driven, and results-focusedStrong communication and cross-functional collaboration skillsTikTok Shop experience a plusBilingual Spanish a plus