Content & Community Marketing Manager

📌 About Alpaca HealthAlpaca Health enables clinicians to become entrepreneurs, starting in autism care.We help clinicians launch and scale their own clinics by providing AI-powered software, payer contracting, and full back-office infrastructure. Our goal is simple: shift power in healthcare away from large consolidated entities and back to clinicians.We are growing quickly and expanding into new states this year. The problems we are solving are operationally complex, high-stakes, and deeply meaningful for families.We've raised over $14M in funding from early-stage investors like Core Innovation Capital, Adverb Ventures, and South Park Commons, and are building for long-term category leadership. More importantly, we're serving hundreds of patients, while growing 30% MoM.🎯 Role: Content & Community Marketing ManagerWe are hiring a Content & Community Marketing Manager to build Alpaca Health’s voice and presence across both sides of our ecosystem: families and providers.This role is about storytelling and connection.You will shape how Alpaca shows up online and in real life through content, conversations, and community. From viral short-form video to in-person events, you’ll create experiences that build trust with parents and credibility with clinicians.This is not a performance marketing role. It’s about creating content and communities that people genuinely want to engage with—and that compound over time.What You’ll DoBuild a parent-facing content engineCreate and scale short-form video (TikTok, Reels, etc.) that captures real moments, stories, and insights from autism careRun interviews and conversations with real parents to surface authentic perspectivesElevate patient journeys and stories in a way that is thoughtful, respectful, and compellingDevelop a strong, recognizable voice that resonates with familiesBuild a parent communityDesign and run community experiences for families (virtual and in-person)Create ongoing engagement loops beyond one-time interactionsFoster a sense of trust, support, and belonging among parents navigating autism careBuild provider-facing contentOwn webinar and CEU programming as a core channelDevelop content that speaks to BCBAs and clinic owners (starting a practice, growing a clinic, delivering quality care)Partner with clinicians to create credible, high-signal contentBuild a provider communityCreate spaces for clinicians to connect, learn, and grow (events, groups, ongoing touchpoints)Strengthen Alpaca’s position as a hub for ambitious, independent providersDesign programming that keeps providers engaged over timeTurn content and community into systemsBuild repeatable content and community programs, not one-off effortsManage contributors, creators, and partners to scale outputTrack what resonates and double down on it🧠 Who You AreYou have strong instincts for what makes content resonate, especially in video and socialYou are excited about storytelling—real people, real conversations, not polished corporate messagingYou’ve built or managed communities, and understand what keeps people engaged over timeYou can move between creative direction and execution, but prefer building systems over doing everything yourselfYou have taste and judgment, especially when handling sensitive topics like healthcare and patient storiesYou care about building something meaningful, not just driving clicksNYC-based (or open to relocation). We work in person 5 days a week.🚀 Why JoinShape the voice of a fast-growing healthcare company from the ground upWork on content that actually matters to families and cliniciansBuild communities, not just campaignsHigh ownership, fast pace, and real impactCompensation💵 Competitive salary📈 Meaningful equity🏥 Health benefits🏖️ Flexible PTO🍱 Dinner when working lateCompensation Range: $100K - $200K