Sr. Digital Marketing Specialist

Join our team as a Sr. Digital Marketing Specialist, where you'll play a pivotal role in driving digital marketing initiatives across various channels. This is an exciting opportunity to make an immediate impact while supporting our marketing team during a transitional period.ResponsibilitiesLead and implement comprehensive digital marketing campaigns across diverse platforms.Support daily marketing operations and contribute to ongoing campaign efforts.Design, optimize, and oversee paid digital campaigns, including PPC and social media advertising.Execute email marketing strategies, including audience segmentation and database marketing.Collaborate with internal teams to ensure cohesive marketing strategies and timelines.Analyze campaign performance and provide actionable insights and recommendations.Manage SEO/SEM strategies, focusing on keyword optimization and search performance.Develop and manage social media strategies, including content scheduling and engagement tracking.Utilize analytics tools to interpret marketing data and drive strategic decisions.Ensure timely and brand-aligned delivery of marketing campaigns.Adapt quickly to existing systems and identify opportunities for process improvements.SkillsExtensive experience in digital marketing and integrated marketing roles.Proficiency in digital marketing strategy, social media, email marketing, and SEO/SEM.Strong skills in PPC and paid media campaign management.Expertise in marketing analytics and reporting.Excellent project management and multitasking abilities.Strong communication and collaboration skills.Highly organized with a keen attention to detail.Ability to work independently and thrive in a fast-paced environment.Preferred SkillsExperience in supporting teams during transitional periods.Familiarity with established marketing operations and workflows.Knowledge of CRM and marketing automation platforms.Background in agency or in-house enterprise marketing.We are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We welcome applicants from all backgrounds to join our team and contribute to our shared success.By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.Please apply through this online posting or by visiting our Job Board at www.horizontaltalent.com/job-board. Applications will be accepted for 4 weeks. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $31 - $64 per hour based on qualifications and experience.