Digital Marketing Manager

Digital Marketing ManagerAt Nexstar Network, we are a member-owned network of over 700 members that provides leadership and coaching to residential service companies.The Digital Marketing Manager owns digital marketing strategy, campaign orchestration, and channel performance across the full customer lifecycle, translating business objectives into scalable, data-driven campaigns executed through HubSpot and key digital and partner channels.Reporting to the Director of Marketing, this role is accountable for lifecycle strategy, segmentation, channel mix, media buying, and performance outcomes, while directing execution through the Digital Marketing Specialist.Success is measured by pipeline contribution, member growth and engagement, and continuous improvement in campaign performance and ROI.BenefitsBase salary with performance bonus potential.Competitive benefits package that includes 100% paid health, dental, vision, basic life insurance, and disability coverage.401(k) safe harbor plan with a 3% company contribution.Generous PTO plan.Home service reimbursement.Gym membership and cell phone reimbursement.Paid community service day.Key TasksDigital Strategy & Lifecycle ManagementTranslate business goals into digital marketing strategies across the customer lifecycleDesign and optimize lifecycle programs (lead nurture, onboarding, engagement, retention)Define campaign goals, KPIs, audience strategy, and conversion pathsEnsure alignment between lifecycle strategy and campaign executionHubSpot & Martech LeadershipOwn campaign architecture and lifecycle design within HubSpotDefine segmentation strategy, lifecycle stages, and lead scoring frameworksEnsure CRM and marketing automation alignment for accurate targeting and reportingIdentify opportunities to scale personalization, automation, and efficiencyCampaign Planning & OrchestrationBuild integrated campaign plans across email, paid, web, and partner channelsDevelop campaign briefs, timelines, and execution requirementsDirect the Digital Marketing Specialist on builds, workflows, and deploymentEnsure campaigns are structured for scalability, repeatability, and measurementPaid Media & Channel StrategyOwn paid channel strategy across: Google Ads, LinkedIn Campaign Manager, and Meta AdsDefine targeting, budget allocation, bidding strategy, and creative testing approachMonitor performance, pacing, and ROI across channelsContinuously optimize campaigns to improve CPL, conversion rates, and pipeline contributionPerformance Analytics & OptimizationOwn campaign performance analysis across all channelsDevelop reporting frameworks and dashboards with AnalyticsTranslate data into actionable insights and optimization plansEstablish structured A/B testing across email, paid media, and landing pagesWebsite & Conversion OptimizationOversight of website UX/UI and site content for all owned sitesOwn conversion strategy across landing pages and key website journeysDefine CRO priorities, testing roadmap, and optimization opportunitiesEnsure tracking, attribution, and conversion paths are properly implementedMedia Buying & Industry PartnershipsPlan and manage media buys with key industry publishers, associations, and partnersEvaluate opportunities across email sponsorships, newsletters, print, digital placements, and co-branded campaignsNegotiate placements, pricing, and added value to maximize ROIAlign partner media with internal campaign strategy and lifecycle objectivesTrack and evaluate performance of partner channels vs. owned/paid channelsScope and BoundariesThis role is accountable for:Digital campaign and lifecycle strategy across acquisition, engagement, and retentionHubSpot campaign architecture, segmentation strategy, and lifecycle designChannel strategy across email, paid media, web, and automationPerformance analysis, reporting, and optimization strategyDirection and prioritization of campaign execution resources (Digital Marketing Specialist)This role is not accountable for:Day-to-day campaign builds, QA, and deployment (owned by Digital Marketing Specialist)Core content creation and messaging development (owned by Content team)Brand design and creative production (owned by Creative team)Required SkillsAbility to design and execute full-funnel, lifecycle-based marketing strategies aligned to business growth objectivesDeep expertise in HubSpot Marketing Hub, including workflows, segmentation, lifecycle management, and campaign architectureStrong experience managing paid channels (Google, LinkedIn, Meta) and executing media buying with industry partners, including budget allocation and performance optimizationAdvanced ability to analyze performance, manage attribution, and drive continuous improvement in conversion and ROIProven ability to translate strategy into structured campaign plans and effectively direct execution resourcesStrong ability to manage priorities, timelines, and cross-functional alignment in a structured, process-driven environmentEducation RequirementsBachelor's degree or equivalent experience with 6–10 years in digital marketing, including ownership of campaign strategy, paid media, and performance outcomes within HubSpot or similar platformsTravel RequirementsUp to 10% planned travelThree days in office and two days from homePhysical RequirementsMust be able to sit at a desk for prolonged periods of time.Ability to lift up to 15 lbs.Salary$95,000-$125,000Employment is contingent on passing a pre-employment drug test and background check. Nexstar Network provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. In addition to federal law requirements, Nexstar Network complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.J-18808-Ljbffr