Social Content Creator (Apparel)

Social Content Creator (Apparel)OverviewOvertime is hiring a Social Content Creator to join our team full-time in NYC. This role is integral to Overtime's continued success and growth in social media and revenue for our apparel business.This role is for a creator with taste and speed who can independently ideate, shoot, edit, and publish content that builds a distinct channel voice, launches repeatable series, and supports drops and sales conversion.What You'll Do:Own end-to-end creation: pitch concepts, shoot, edit, publish, and iterate - solo or with a lightweight crew.Create insane amounts of content daily - coming up with concepts, executing, and editing super fast and efficiently.Produce short-form original content for several Overtime channels to market new drops, build brand voice, and acquire new customers for our apparel brand.Build franchises: turn one good idea into a repeatable series with a clear format and cadence.Drop support + conversion: create product narratives, CTAs, and live commerce support (e.g., TikTok Live) that make the product feel like culture, not merch.Performance literacy: optimize for watch time and retention - hooks, pacing, payoff - without mindlessly chasing every trend.Work closely with our league's NIL athletes and Overtime talent to star in content.Travel for shoots, managing talent, directing content, and leading creative on-site.Organize publishing, editing, and talent schedules to align with deliverable goals.Create reports outlining channel performance - social analytics will be your best friend.Stay on top of everything relevant to our channels: sports, pop culture, streetwear, and beyond.Publish content to Overtime Fits channels, including Instagram and TikTok.Review content before posting: proofread, spell-check, and QC videos.Strategize with leaders from the Apparel, Marketing, and Social teams.This Is Not!A pure sports highlight editing role.An approvals-heavy environment.A role for someone who needs detailed briefs to get started.Who You Are:MOST IMPORTANT: You understand and can communicate in Overtime's voice.You are a platform-native creator on TikTok and Instagram. You understand formats, trends, sounds, pacing, and what drives engagement and retention in sports and lifestyle.You have a strong editorial eye. You know what looks premium and what looks cringe.You can build franchises. You turn one good idea into a repeatable series with a clear format and cadence.You can write. Captions and on-screen copy are concise, culturally fluent, and not try-hard.You are conversion-aware. You can make product feel like culture and lifestyle, understand CTAs, and build excitement around key drops.You live, breathe, and eat social media and everything on the internet.Super fast video editor, proficient in Adobe Suite (Premiere required; Photoshop and After Effects a bonus).At least 2+ years of professionally managing and posting on multiple social media accounts.Detail-oriented - an amazing proofreader who always checks their work.Down to hustle - this role requires regular nights and weekends.Fast. You always want to be first.LOVE sports and streetwear. You are passionate and knowledgeable about athletes, sports news, and sneaker/streetwear culture.Problem-solver and self-starter. You take initiative without being told what to do.Flexible in adapting to changing timelines and deliverables.Proactive, positive team player, able to guide projects from ingest to delivery.CompensationOvertime expects the salary range for this role to be $65,000-$80,000, dependent on experience. Overtime also offers health benefits and stock options in the company.Job Questions:What are 3 series you would launch for Overtime Apparel?Please link your portfolio/TikTok/IG or examples of your work here: