Content Marketing Lead

Runpod is pioneering the future of AI and machine learning, offering cutting-edge cloud infrastructure for full-stack AI applications. Founded in 2022, we are a rapidly growing, well-funded company with a remote-first organization spread globally. Our mission is to create a foundational platform for developers to build and run custom AI systems that scale. Join us as we shape the future of AI.The Marketing team at Runpod sits at the intersection of product, growth, and brand. We're a lean, high-impact group that operates like a startup within a startup—moving fast, experimenting relentlessly, and measuring everything. Our content function is the engine that fuels both our product-led growth (PLG) and sales-led growth (SLG) motions, creating the educational and inspirational materials that help developers and enterprises discover, adopt, and scale with Runpod's platform.In this role, you'll directly shape how the developer community perceives and engages with Runpod. Your content will be the primary driver of organic acquisition, nurturing prospects through our PLG funnel while also arming sales with compelling assets for enterprise deals. You'll have significant autonomy to experiment with formats, channels, and AI-powered workflows—and your successes will become the playbook for scaling our content operation.Responsibilities:Content Strategy & PlanningOwn the content strategy across PLG and SLG GTM motions, aligning editorial calendars with product launches, campaigns, and market trendsDevelop a content roadmap that serves the full funnel—from awareness and education to consideration and conversionIdentify high-impact content opportunities by monitoring the AI/ML ecosystem, competitor activity, and community conversationsContent Creation & DistributionCreate and oversee production of diverse content formats: technical tutorials, use case deep-dives, comparison guides, video scripts, social content, developer documentation, case studies, and moreBuild and execute a distribution strategy that maximizes reach across search (SEO), social, developer communities (Reddit, Hacker News, Discord), newsletters, and syndication partnersOptimize content for both traditional SEO and generative engine optimization (GEO) to ensure Runpod surfaces in AI-powered search and discovery toolsAI-Powered Content OperationsLeverage AI tools and workflows to scale content production—from ideation and research to drafting, editing, and repurposingBuild repeatable systems and templates that maintain quality while increasing output velocityStay current on AI content tools and experiment with emerging technologies to maintain competitive advantageCross-Functional CollaborationPartner with Product and Engineering to translate technical capabilities into compelling narrativesCollaborate with Sales to develop content that supports enterprise deals: battlecards, ROI calculators, and solution briefsWork with Developer Relations to amplify community content and identify customer stories worth tellingMeasurement & OptimizationDefine and track content KPIs: organic traffic, engagement, lead generation, pipeline influence, and content-attributed revenueRun experiments to continuously improve content performance and iterate based on dataRequirements:5+ years of content marketing experience, with at least 2 years in B2B SaaS or developer-focused companiesProven track record of building content programs that drive measurable business results (traffic, leads, revenue)Strong understanding of SEO fundamentals and experience optimizing content for searchExperience creating technical content for developer or engineering audiencesHands-on experience using AI tools (ChatGPT, Claude, Jasper, etc.) for content productionExcellent writing and editing skills with strong attention to detailSelf-starter mentality—comfortable operating with autonomy in a fast-paced, remote environmentSuccessful completion of a background checkPreferred:Experience in the AI/ML or cloud infrastructure spaceFamiliarity with generative engine optimization (GEO) and how AI-powered search is changing content discoveryExperience with PLG content strategies and self-serve product funnelsVideo production or podcast experience a plusTechnical background or ability to quickly learn and explain complex technical conceptsExperience managing freelancers, agencies, or building content teamsWhat You'll Receive:The competitive base pay for this position ranges from $110,000 - $170,000 usd. This salary range may be inclusive of several career levels at Runpod and will be narrowed during the interview process based on a number of factors, including the candidate's experience, qualifications, and locationMeaningful equity in a fast-growing company- everyone on the team receives stock options — your impact drives our growth, and you share in the upside.Generous medical, dental & vision plans — we cover 100% for all employees and partial for dependents.Flexible PTO- take the time you need to rechargeMost roles are remote work first with an inclusive, collaborative teams utilizing slack as the main form of internal communicationJoin a passionate team on the cutting edge of AI infrastructure — where culture, learning, and ownership are at the heart of how we scale.$1,200 Home Office & Equipment Stipend- We set you up for success from day one with gear and support to create your ideal workspaceRunpod is committed to maintaining a workplace free from discrimination and upholding the principles of equality and respect for all individuals. We believe that diversity in all its forms enhances our team. As an equal opportunity employer, Runpod is committed to creating an inclusive workforce at every level. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, disability status, or any other characteristic protected by law. We welcome every qualified candidate eligible to work in the United States; however, we are currently unable to sponsor employment visas