Performance Media Manager

Job DescriptionContributes to the achievement of corporate goals through product, program, market engagement and/or marketing communications strategies. Initiatives may include new products or business partnerships to grow revenue beyond traditional sources as well as identification of market engagement, marketing communications and/or other programs to address market needs in the most cost-effective manner. Leverages industry experience and expertise to promote enterprise understanding of the key areas in which the company is seeking to create competitive differentiation and establish sustainable competitive advantage in the marketplace.Performance Media ManagerWe areseekingan experienced and results-driven Performance Media Manager to join our dynamic marketing team. The ideal candidate willbe responsible foroverseeing paid media activations for both brand reputation and direct response campaigns. They will develop and execute comprehensive media strategies aimed at driving measurable results, focused on conversions.WhatYou'llDoLead the planning, implementation, and optimization of performance media campaigns across various channels.Manage and optimize paid media initiatives across Google marketing channels, including paid search (SEM), PMax, video, and display.Develop and execute paid social strategies for various social media platforms, such as Meta and TikTok, to enhance our brand presence and drive conversions.Oversee traditional media campaigns, including linear TV, out-of-home, and radio, to ensure an integrated marketing approach.Collaborate closely with media agency partners to ensure campaign objectives are met and performance is maximized.Utilize strong analytical skills to assess performance data and make proactive, informed recommendations for campaign optimization.Work collaboratively with internal stakeholders to align media strategies with broader business objectives and marketing goals.Monitor and report on campaign performance, providing insights and recommendations for improvement.Stay current with industry trends, emerging technologies, and best practices in paid media marketing.What You BringBachelor's degree or advanced degree (where required)3+ years of experience in related field.In lieu of degree, 7+ years of experience in related field.Experience in paid media with a proven track record of driving successful performance marketing campaigns.Extensive knowledge of Google marketing channels (SEM, YouTube, DV360) and social media platforms (Meta, TikTok, etc.).Proven experience in managing traditional media initiatives, including linear TV, out-of-home, and radio.Strong analytical background with the ability to interpret performance data and make data-driven decisions.Experience working with media agencies and managing external partners effectively.Excellent communication and collaboration skills, with the ability to engage stakeholders at all levels.A results-focused mindset with a commitment to driving measurable outcomes in marketing initiatives.Bonus PointsHands-on keyboard digital ad execution experienceDigital ad platform back-end expertise, including pixel event setup and subsequent audience creationWhatYou'llGetThe opportunity to work at thecutting edgeof health care delivery with a teamthat'sdeeply invested in the communityWork-life balance, flexibility, and the autonomy to dogreat workMedical, dental, and vision coverage along withnumeroushealth and wellness programsParental leave and support plus adoption and surrogacyassistanceCareer development programs and tuition reimbursement for continued education401k match including an annual company contributionLearn more#LI-HybridSalary RangeAt Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs.Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.*Based on annual corporate goal achievement and individual performance.$89,174.00 - $142,679.00SkillsCommunications Strategy, Leadership, Market Development, Marketing Strategies, Market Research, Mentorship, Stakeholder Management, Strategic Initiative, Strategic Planning, Strategic Planning Initiatives _____________________________________________________________________JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Blue Cross and Blue Shield of North Carolina in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All our career opportunities are published on https://bcbsnc.wd5.myworkdayjobs.com/en-US/BCBSNC . If you have already provided your personal information that you suspect is fraudulent activity, please report it to your local authorities. Any fraudulent activity should be reported to: HR.Staffing@BCBSNC.com .