Growth Marketing Lead
About VijilVijil is the trust infrastructure enterprises need to deploy AI agents with confidence. Our platform — Diamond, Dome, and Darwin — helps organizations evaluate agents before deployment, enforce governance at runtime, and continuously harden them using production telemetry. Founded in 2023 by senior leaders from AWS and backed by Brightmind, Gradient, and Mayfield, Vijil is a Gartner Cool Vendor™ and used in production by companies like SmartRecruiters and DigitalOcean. We're compressing time-to-trust for AI agents from months to minutes — and we're just getting started.The RoleWe're hiring a Growth Marketing Manager to own the programs that turn market awareness into qualified pipeline. This is an execution-first role for someone who can move between campaign operations, ABM, and content without losing a step — and who understands that in a technical B2B market, trust is earned through relevance and precision.You'll sit at the intersection of demand generation, product marketing, and revenue operations. You'll work closely with the Head of Sales and the founding team to design and run the programs that bring the right buyers — enterprise AI teams, security leaders, and developer platforms — into the funnel and through it.This is an early marketing hire. You'll have leverage, ownership, and direct exposure to the commercial strategy. What You'll OwnPipeline & Demand GenerationBuild and execute multi-channel campaigns — paid search, paid social, content syndication, email, and SEO — as an integrated system targeting enterprise AI teams, CISOs, and developer platforms at Fortune 1000 and AI-native companiesOwn a quarterly sourced pipeline number tied to AE quota coverage; report pipeline per dollar spent and funnel velocity to leadership monthlyDesign and run ABM plays against a named target account list, orchestrating ads, outbound sequences, and field activations to land strategic logos in financial services, healthcare, and technologyContent & Thought LeadershipDevelop and manage the content calendar with product marketing: newsletter, LinkedIn thought leadership, blog, technical explainers, and sales enablement assets that help AEs open and advance conversationsTranslate Vijil's technical differentiation — trust scoring, runtime enforcement, continuous hardening — into assets that resonate with both technical buyers (AI engineers, security architects) and business buyers (CISOs, heads of AI, risk officers)Support executive visibility for the founding team through content, speaking opportunities, podcasts, and mediaRevTech & ReportingOwn HubSpot as the marketing system of record: contact management, segmentation, sequences, workflows, and pipeline reporting; dashboards serve as the single source of truth for attribution and campaign performanceInstrument funnel reporting and CAC tracking to give leadership a clear view of what's working and what isn'tManage Clay or comparable tools for prospect research and outbound enrichment in partnership with the SDR/AE teamEvents & CommunityPlan and execute events end-to-end: owned roundtables, industry conferences (RSA, AI-focused summits), and partner activations — consistently, on time, and on budgetIdentify and build relationships with developer communities, security forums, and AI practitioner networks where Vijil's ICP is activeWhat We're Looking ForRequired5–8 years of B2B marketing experience, with meaningful time in demand generation, growth, or integrated campaign roles at an early-stage or high-growth tech companyDemonstrated ability to run and optimize paid channels (LinkedIn, Google), email programs, and content HubSpot proficiency: sequences, lists, workflows, dashboards, and pipeline attribution built and used in angerABM experience targeting enterprise or technical buyers — you've run named account plays, not just broad-based programsStrong writing skills — you draft the nurture email, the event brief, and the LinkedIn post yourselfComfort operating with focused resources and clear, revenue-tied KPIs in a startup environmentCollaborative approach to working alongside sales, product, and leadershipPreferredBackground in cybersecurity, AI infrastructure, developer tools, or adjacent technical SaaS Early stage startup experience Experience with Clay or comparable data enrichment and outbound automation toolsFamiliarity with AI governance, LLM security, or enterprise compliance landscapes — you don't need to be an engineer, but you should be curious and able to hold your own in technical conversationsTrack record of building or contributing to persona development through direct customer research, not just secondary sourcesWhy This RoleOwnershipYou'll be one of the first marketing hires at a company with real traction, recognized by Gartner, and used in production at enterprise customersRelevanceAI trust and agent security is one of the most consequential markets being built right now — your work will matterExposureReport directly to senior leadership and partner with the Head of Sales; your work is tied to revenue and measured against itEquityThis role includes equity in Vijil