Growth Lead

ABOUT USOur team includes builders from Facebook, LinkedIn, Uber and leading crypto projects like Rainbow, Xai, Ex Populus, and thirdweb. We move fast, stay lean, and obsess over shipping real impact not just prototypes.THE ROLEWe're hiring a Growth Lead to own the GTM strategy and end-to-end funnel: from brand awareness to acquisition to retention. This is a hands on-role for someone who understands traders deeply, moves fast, and knows how to build growth engines that compound over time.You'll work directly with the CEO and founding team to define and execute Button's GTM strategy, drive user acquisition, and turn early traction into a scalable growth machine.RESPONSIBILITIESDevelop deep intuition for the discretionary trader persona and translate it into campaigns that convertOwn the end-to-end funnel, from content creation and SEO to KOL collaborations and offline events to increase brand awarenessOwn Button's growth strategy which includes acquisition, activation, retention and referralBuild and run marketing across paid, organic and community channelsManage content engines (X/Twitter, LinkedIn, Instagram) to drive high quality engagementPartner with engineering to optimize onboarding and the core activation funnelIdentify and test new growth channels from creator partnerships to trading communities to agentic finance ecosystemsQUALIFICATIONS6+ years in growth, marketing, or user acquisition; preferably at a fintech, trading platform, or crypto native companySubject matter expertise within the retail trading landscape, such as understanding how discretionary traders think, where they spend their time, and what moves themStrong written and verbal communication skillsStrong analytical expertise and ability to use data, build models and run experimentsHigh ownership mindset and attention to detailExperience with onchain products