CRM Manager (Copy)

At Félix, we're building the financial ecosystem for Latin immigrants in the U.S., starting with a revolution in remittances. Our core product is an AI-powered chatbot built on WhatsApp, allowing our users to send money home as easily as sending a text message. We leverage cutting-edge technology like AI, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible than ever before. We are a hyper-growth Series B company, backed by over $100 million in funding from top-tier global investors, including QED, Castle Island, Switch Ventures, HTwenty, Monashees, and General Catalyst Customer Value Fund. Félix was selected as an "Endeavour Entrepreneur" and received the CrossTech Fintech Startups Award. Our team of high-performers is united by our shared obsession with empowering our customers. Joining Félix means you will be part of a team building a legacy—a company that will outlive us all. This rare opportunity lets you apply your skills to a deeply meaningful mission: serving an underserved community. We value radical transparency, constructive feedback, and a bias for action. About The Role As the CRM Manager, you are the engine behind our lifecycle execution and experimentation. Reporting to the Lifecycle Strategy Manager, you will be responsible for the hands-on execution of complex A/B and multivariate tests across WhatsApp, email, SMS, push, and in-app channels. You are a technical CRM expert who turns strategic hypotheses into live, high-performing automated journeys. What You'll Do Campaign Execution & Lifecycle Mastery Full-Stack Deployment: Own the end-to-end setup of automated journeys and ad-hoc campaigns within the CRM platform. You are responsible for the logic, triggers, and technical quality of every send. Segmentation Execution: Partner with the Data team to build and maintain high-value audience segments, ensuring hyper-personalized content reaches the right user at the right time. Project Management: Keep the production engine running smoothly by maintaining documentation in Notion and ensuring all execution tasks are tracked and updated in ClickUp. QA & Flawless Deployment: Serve as the final gatekeeper for all CRM communications. You will own the end-to-end QA process: testing liquid logic, webhooks, dynamic content rendering across devices, and link functionality to ensure a frictionless experience for every user. You are obsessed with "zero-error" execution. Experimentation & Testing Operations Experimentation Roadmap: Take the Experimentation Roadmap and turn it into reality. You will build the test structures, from simple subject-line splits to complex multi-branch journey tests ensuring flawless implementation. Hypothesis Implementation: Translate business goals into structured experiments, ensuring that "holdout groups" and "control groups" are correctly implemented to measure true incrementality. Cross-Functional Coordination: Act as the primary bridge between the Lifecycle team and the Product/Data teams to ensure technical events, API endpoints and user behaviors are correctly flowing into our CRM tools. Measurement & Performance Optimization Data Accuracy: Ensure every test has the correct tracking parameters and reaches statistical significance before concluding. Performance Reporting: Analyze experiment results (wins, losses, and "inconclusive" learnings) and present actionable insights to the Lifecycle Strategy Manager to inform the next phase of the roadmap. Funnel Optimization: Constantly monitor live journeys to identify and fix technical bottlenecks or drops in conversion. Requirements Experience: 5+ years in CRM, Lifecycle Marketing, or Growth Marketing. You must have a "builder" mindset with a proven track record of executing high-velocity experiments. Execution Specialist: You don't just manage campaigns, you build. You have deep technical knowledge of how CRM triggers work and how to troubleshoot complex liquid logic or HTML issues. Incrementality Focused: You understand the difference between "organic" and "incentivized" behavior. You're comfortable using global control groups to prove the value of your work. Cross-Functional Collaborator: You can work seamlessly with Designers, Copywriters, and Data Engineers to get campaigns across the finish line. Technical Stack: Expert-level knowledge of CRM platforms (preferably Customer.io) and proficiency in project management tools (ClickUp/Notion). Experience with WhatsApp channel is a plus. Analytical Rigor: Strong ability to interpret data and communicate what it means for the strategy moving forward. Advanced English level. These are the applicable requisites, although equivalent competencies in any of the above will also be considered. Success Metrics (The First 90 Days) Month 1: Systems Integration & Onboarding Gain full mastery of our CRM tech stack and data flows. Take over the technical execution of all active "always-on" journeys. Standardize the campaign brief-to-deployment process in ClickUp. Month 2: Experimentation Launch Successfully build and launch the first 5 experiments from the Lifecycle Roadmap. Establish a streamlined "Learning Review" process to report findings back to the Strategy Manager. Month 3: Optimization & Lift Successfully implement a winning experiment that demonstrates a measurable lift in a core KPI (e.g., 7-day retention or Repeat Purchase Rate). Identify and execute two technical "quick wins" to improve workflow efficiency or data accuracy. What We Offer Competitive salary Initial stock options grant Annual performance bonus Health, dental, and vision plans Remote work environment, although we have offices in Miami and México City and would love to work in hybrid model if you are up to it. Continuous learning opportunities Unlimited PTO Paid parental leave Empowering opportunities for growth in a dynamic entrepreneurial environment Equal Opportunity Employer At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination. Want to learn more about our privacy practices? Check out our Privacy Policy. J-18808-Ljbffr