Digital Marketing & Analytics Manager

DescriptionPosition SummaryKacmarcik Enterprises is seeking a Digital Marketing & Analytics Manager to lead the performance, distribution, and optimization of digital marketing efforts across the organization, supporting both B2B and B2C audiences.This role manages enterprise social media channels, oversees paid digital advertising, and owns email marketing execution and performance. The Digital Marketing & Analytics Manager ensures that content is effectively distributed, optimized, and measured to maximize reach, engagement, and business impact.This role serves as the digital performance engine for marketing across the organization.This position reports to the VP of Marketing.Key ResponsibilitiesDigital Channel ManagementManage enterprise social media channels across brands and initiativesPlan and maintain social media publishing calendarsSchedule and publish content across platforms including LinkedIn, Meta, and YouTubeAdapt content for platform-specific performance (format, timing, messaging)Monitor engagement and manage community interactionsEstablish and manage social media governance, including content review, approvals, and brand consistency across all channelsEmail MarketingBuild, execute, and manage email marketing campaignsSegment audiences and manage distribution lists (in coordination with Sales/CRM where applicable)Optimize email performance through testing (subject lines, content, timing)Track and report on email performance (open rates, CTR, conversions)Align email campaigns to marketing priorities and business objectivesPaid Digital AdvertisingDevelop and execute paid social and digital advertising campaignsAlign campaigns to business objectives and budgetsManage targeting, testing, and optimization of paid campaignsTrack and report on campaign performance (CTR, CPL, engagement, etc.)Content Distribution & OptimizationDistribute video, photo, and multimedia content across digital channelsOptimize content for performance across platforms and audiencesConduct A/B testing on content formats, messaging, and targetingRecommend improvements based on performance dataMarketing Analytics & ReportingOwn website analytics and digital performance trackingBuild and maintain marketing dashboards and reporting toolsProvide regular reporting on campaign performance and digital engagementTranslate data into clear insights and recommendationsQualificationsBachelor's degree in Marketing, Business, Communications, or related field5+ years of experience in digital marketing, paid media, email marketing, or analyticsExperience managing email marketing platforms (Active Campaign, HubSpot, Mailchimp, etc.)Experience managing paid digital advertising campaignsStrong understanding of social media platforms and performance metricsExperience with website analytics tools (GA4 or similar)Ability to analyze data and translate insights into actionable recommendationsPreferred QualificationsExperience managing digital marketing for both B2B and B2C audiencesFamiliarity with CRM systems and segmentation strategiesExperience working across multiple brands or business unitsKnowledge of conversion optimization and testing strategiesAbout Kacmarcik EnterprisesKacmarcik Enterprises is a family-owned organization based in Grafton, Wisconsin, with a diverse portfolio of businesses focused on manufacturing, community impact, and human performance. Our companies share a commitment to innovation, operational excellence, and creating opportunities for people and communities to thrive.Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review theKnow Your Rightsnotice from the Department of Labor.