Digital Marketing Manager
Position OverviewThe Digital Marketing Manager will lead the strategy, execution, and optimization of digital marketing initiatives that drive brand awareness, lead generation, and revenue growth across B2B logistics services. This role will own digital channels including web, SEO/SEM, paid media, email, and marketing analytics, working closely with sales and commercial teams to support pipeline growth and customer acquisition.The ideal candidate has strong B2B digital marketing experience, understands complex service offerings, and is comfortable translating logistics and supply‑chain capabilities into compelling digital stories and demand‑generation campaigns.Key ResponsibilitiesDigital Strategy & Demand GenerationDevelop and execute integrated digital marketing strategies aligned to business growth and sales objectivesDrive qualified leads through SEO, paid search, paid social, ABM, and conversion‑optimized landing pagesPartner with sales teams to align digital campaigns with target verticals, key accounts, and service linesWebsite & Content ManagementOwn website performance, UX, CRO, and content optimization to support lead generationCollaborate with content and subject‑matter experts to translate logistics services into customer‑focused value propositionsManage CMS updates, landing pages, and gated content experiencesPaid Media & Marketing ProgramsPlan, execute, and optimize paid media campaigns across Google Ads, LinkedIn, and industry platformsManage budgets, vendors, and agencies with a strong focus on ROI and CACSupport email marketing, nurture campaigns, and marketing automation initiativesAnalytics, Reporting & OptimizationTrack and report on key metrics including traffic, conversion rates, CPL, and ROIUse data and insights to continuously optimize campaigns and customer journeysBuild dashboards and performance summaries for marketing and commercial leadershipCross‑Functional CollaborationPartner closely with sales, business development, and operations teams to support growth initiativesSupport trade shows, industry campaigns, and go‑to‑market launches digitallyStay current on digital marketing trends within logistics, supply chain, and B2B servicesQualifications & Experience5+ years of digital marketing experience in B2B industries (logistics, transportation, supply chain, manufacturing, or industrial services preferred)Strong experience with SEO/SEM, paid media, analytics, and marketing automation platformsProven ability to drive pipeline and revenue impact through digital channelsHands‑on experience with Google Analytics, CRM tools, CMS platforms, and marketing automationAbility to communicate complex service offerings clearly and effectivelyStrong project management, vendor management, and cross‑functional collaboration skillsPreferred ExperienceExperience supporting multi‑service or multi‑vertical B2B organizationsExposure to KPIs tied to revenue, sales enablement, or account‑based marketingExperience working with field sales or distributed sales teamsWhy This RoleHigh‑impact role supporting growth in a core supply‑chain industryOpportunity to shape digital strategy in a complex, B2B services environmentStrong visibility and partnership with commercial and leadership teams