Associate Director, Campaign Manager

Hybrid Position in DetroitThis person will be responsible for establishing strong relationships with clients and partners which includes being the primary point of contact for day-to-day management of client business. The ideal candidate will have senior level client negotiation and management experience with the ability to write clearly and to make lively, imaginative but substantive presentations.Essential FunctionsAssist Senior Director/VP in defining and delivering business and client financial performance plans, forecasts and targetsCombine media market & technical knowledge, data analysis and client feedback to help sell, develop, configure, operate and optimize complex campaigns to meet client objectivesBring to team an in-depth knowledge of the digital media industry and media market dynamics and managerial client service experienceBecome an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionalityManage account planning and account assignment processes across his/her unit, including managing to a tiered level of service based on account tiersMentor and develop his/her unit, including goal setting, collaboration, training, feedback reviews and other career development opportunitiesDefine allocation of portfolio management to his/her respective team with the approval of the Senior Director/VP, Programmatic Specialist teamEnsures that his/her team is fully trained on all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skillsDevelop, evolve and refine the client service processConsult with operations team regarding development and alignment of campaign capabilities and service deliveryMonitor and track performance vs target revenue objectiveProactively support the Senior Director, Programmatic Specialist in hitting the revenue goals defined at the beginning of the year for this specific unit by looking for organic growth opportunities and new business opportunities within his/her cluster clientsEnsure all tactical media plan requirements are correctly communicated to all relevant teams and entered in the relevant platforms (CID/Campaign checklist)Oversee client services unit and assist in monitoring and control of media spend by CM team for a portfolio of clients to ensure on-time and complete delivery of online advertising budgetsEnsure successful delivery of work to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issuesDevelop longer term solutions for clients including custom data management solutions, data solutions and work with clients and agencies to expand scope of services within client base to capture all possible opportunities arising from the audience platform approachAct as a first point of escalation for Programmatic related issues around and not limited to campaign performance. Ensure issues are dealt with tact and in a timely mannerProactively monitor and track performance across all campaigns and regularly review campaign performance with CM teamPartner with the CM to ensure relevant strategies are implemented and ensure campaigns are meeting/exceeding client goalsManage revenue analysis to optimize and provide strategic guidanceBe responsible for the effective delivery of client service to internal stakeholders as well as external clientsDefine spending strategies, success metrics and portfolio management with his/her respective teamProactively participate in account planning management meetings with all account agencies within his/her portfolioDevelop training programs for agencies and clients (101, 201, future of programmatic)Actively participate in new business and internal agency dealingsProvide proactive contribution to clients business growth by identifying new business opportunitiesBe a programmatic evangelist for internal & external stakeholdersQualificationsBachelors degree or equivalent work experiencePreference to Economics, Finance, Mathematics, Business or other quantitative concentration6+ years plus experience in digital media account management with a leading online advertising agency, network, advertising exchange or optimization firm, preferably in a client service focused roleSales, pitching and business development experience strongly favoredExperience of working to targets and forecasts and taking responsibility for the business performance of a client or group of clients within an organization preferredExperience with yield optimization through a bid management platform such as SEM preferredSkills:Excellent quantitative and analytical skills with the ability to draw conclusions based on dataStrong knowledge of ad targeting methodologiesUnderstanding of ad networks, ad exchanges, DSPs and/or auction marketplacesAbility to investigate, analyze & solve problems, and clearly communicate resultsMS Office fluency, including Excel pivot tables & chart making.