Paid Search Manager

Tree Care Marketing Solutions (TCMS) is an award-winning digital marketing company based in Tucson, AZ that specializes in marketing for tree care companies across North America. We are a premium provider in this space – clients come to us for a comprehensive online marketing solution, including a custom website, in-depth content, PPC, SEO, and best-in-class marketing that's completely done for them and generates exceptional results. Our clients stay with us for years and many become good friends. We go the extra mile to deliver the best possible outcomes because we really care about their success.I. Position OverviewFieldDetailsPosition Title Head of Paid SearchDepartment OperationsReports To Head of OperationsDirect Reports Paid Search SupportEmployment Type Full-TimeWork Schedule Business hours (9:00 AM – 5:00 PM Arizona Time)Growth Path Director of Paid MediaII. Position SummaryThe Head of Paid Search leads TCMS's paid search marketing efforts, driving client growth and maximizing ROI through strategic campaign management. This role is responsible for developing and executing comprehensive paid search strategies, delivering measurable results, and managing client accounts. The position requires deep expertise in search engine marketing (SEM), a data-driven mindset, strong leadership capabilities, and the ability to build and maintain excellent client relationships.This role is accountable for delivering results in four key areas:1. LMA (Lead, Manage, Accountable)Provide leadership and direction to the paid search function, ensuring team performance and professional development.Key ResponsibilitiesLead, mentor, and develop the Paid Search Support team member(s), fostering a collaborative and high-performance work environmentSet clear expectations, provide regular feedback, and conduct performance evaluationsProvide training and professional development opportunities to build team capabilitiesEnsure adequate capacity and resource allocation to meet client deliverablesEstablish and maintain quality standards for all paid search workCommunicate team priorities, updates, and challenges to leadershipSuccess MetricsTeam members have clear goals and receive regular feedbackProfessional development plans in place and progressing for all direct reportsTeam capacity aligned with client workload requirementsHigh team engagement and retention2. Paid Search StrategyDevelop and execute comprehensive paid search strategies that align with client business objectives and drive measurable growth.Key ResponsibilitiesDevelop customized paid search strategies for each client based on their goals, market, and competitive landscapeIdentify and capitalize on new opportunities for growth within the paid search landscapeStay current on search engine algorithm changes, platform updates, and industry best practicesEvaluate and recommend new tools, technologies, and platforms to improve campaign performanceCollaborate with other teams (SEO, content, client success) to ensure an integrated approach to digital marketingEnsure all paid search activities comply with platform policies and industry standardsSuccess MetricsAll clients have documented, current paid search strategiesStrategies reviewed and updated quarterly or as market conditions changeNew growth opportunities identified and presented to clients regularlySuccessful adoption of new tools and technologies that improve results3. Paid Search ResultsDeliver measurable, high-quality results that demonstrate clear ROI for clients.Key ResponsibilitiesOversee the planning, execution, and optimization of all paid search campaigns across platforms (Google Ads, Bing Ads, Local Service Ads)Monitor campaign performance and make data-driven adjustments to achieve desired metricsAnalyze campaign performance data to identify trends, insights, and areas for improvementManage paid search budgets, ensuring optimal allocation of resources to maximize ROIDevelop and maintain dashboards and reports to communicate performance metrics to stakeholdersTroubleshoot and resolve campaign performance issues promptlySuccess MetricsClient campaigns meeting or exceeding performance targets (leads, conversions, ROAS)Campaign budgets fully utilized with optimal spend allocationPerformance reports delivered on schedule with actionable insightsIssues identified and resolved within 24-48 hours4. Account ManagementMaintain strong client relationships and ensure client satisfaction with paid search services.Key ResponsibilitiesServe as the primary point of contact for paid search strategy and performance discussionsProactively communicate campaign performance, recommendations, and updates to clientsRespond to client questions and requests in a timely mannerCollaborate with Client Success Managers to ensure alignment on client goals and expectationsPresent performance reviews and strategic recommendations to clientsIdentify upsell and cross-sell opportunities based on client needs and performanceSuccess MetricsPositive client feedback on paid search servicesClient questions and requests addressed within established SLAsRegular performance reviews conducted with all clientsClient retention rates maintained or improvedIV. Required QualificationsEducation & ExperienceEducation & ExperienceBachelor's degree in Marketing, Business Administration, or a related field (Master's degree a plus). Minimum 5-7 years of experience in paid search marketing with a proven track record of managing successful campaigns. At least 2 years of experience in a leadership or managerial role.Technical SkillsSkillProficiency LevelGoogle Ads (Search, Display, Performance Max) ExpertLocal Service Ads (LSA) AdvancedBing Ads AdvancedGoogle Analytics & Google Tag Manager AdvancedMeta Ads Intermediate - AdvancedReddit Ads Intermediate - AdvancedYouTube Ads Intermediate - AdvancedLead tracking tools (WhatConverts) AdvancedData visualization (Google Data Studio, Looker) AdvancedExcel/Google Sheets for data analysis AdvancedWritten and verbal English communication ExcellentStrategic Thinking: Develops comprehensive strategies aligned with business objectives; identifies opportunities for growthAnalytical Mindset: Interprets complex data to provide actionable insights; makes data-driven decisionsLeadership: Builds, mentors, and motivates team members; sets clear expectations and holds team accountableResults Orientation: Focuses on delivering measurable outcomes; takes ownership of campaign performanceClient Focus: Builds strong relationships; understands client needs and delivers valueAttention to Detail: Ensures accuracy in campaign setup, budget management, and reportingAdaptability: Responds effectively to platform changes, market shifts, and evolving client needsCommunication: Explains complex concepts clearly; keeps stakeholders informed proactivelyThis is a remote position with the following requirements:Fast and reliable wired internet connection (minimum 25 Mbps)Updated computer with quality headset, microphone, and working webcam for video callsQuiet, private home office free from distractionsApple OS (iMac or MacBook) preferredVI. Key RelationshipsRolePurposeFrequencyPaid Search Support Task delegation, coaching, performance feedback DailyHead of Operations Capacity planning, resource constraints, process improvements WeeklyClient Success Managers Client alignment, issue resolution, account updates WeeklyMarketing Strategist Integrated campaign planning, strategy alignment As neededMarketing Data Analyst Performance reporting, data analysis, insights WeeklyClients Strategy discussions, performance reviews, recommendations Monthly/As neededThis job description reflects the current accountabilities for the Head of Paid Search seat. Responsibilities may evolve as business needs change.Application FormHow to ApplyThis is an exciting opportunity to take an active part in shaping the future of an award-winning company dedicated to supporting the people and companies who help make the world a greener place.To be considered for this role, complete the application form below.Attach a copy of your resume as a PDF saved using this naming convention: PPC-LastName-FirstName.PDF.Include a short cover letter about why you feel you are the perfect candidate for this position and why you have what it takes to be Tree Care Marketing Solutions' next Paid Search Manager! See the full instructions in the form below.Take the free and quick Myers-Briggs personality type test at this link . Screenshot your results (make sure we can see your name on it) and upload it to the application form below.Take the free and quick DISC test at this site and screenshot your results (again, we must be able to see your name). Upload the screenshot to the application form below.Please note: If you don't follow these steps exactly, your application will not be considered.We will review all applicants and reach out immediately if you seem like a good fit so we can get started on the next step in the process!" * " indicates required fieldsName *First LastEmail *Address *Street Address City State / Province / Region ZIP / Postal Code CountryHow many years of local home services search management experience do you have? *How many years of small budget Google Ads management experience do you have? *What is the smallest monthly budget you've managed for Google Ads? *What is the highest level of education you have completed? *High school diploma or GEDMaster's degree or MBAJD, MD, PhD or equivalentPlease write or paste your cover letter in the box below (do not submit it as an attachment). Explain why you feel you are a good fit for this position and tell us specifically which marketing technologies/tools you've used and consider yourself to be proficient in. Include the phrase "lobster ravioli" in your cover letter.Resume & Test Results * Upload your resume and a screenshot of your DISC and Myers-Briggs results here. Drop files here or Max. file size: 50 MB.Tree Care Marketing Solutions is an equal-opportunity employer and we value diversity and inclusion. We aim to grow strong, diverse teams built from different nationalities, backgrounds, experiences, identities, abilities, and perspectives, and are committed to building an inclusive, supportive place for you to do the best work of your career.#J-18808-Ljbffr