Growth Director
Our mission is to make California compliant cannabis available to all our customers via our fast delivery platform and service. As Growth Director you report directly to the CEO and manage a small CSR team while working cross-functionally with marketing, sales, engineering, and product to grow our user base and cultivate customer relationships.The gig...Partner with the other departments to identify and refine which metrics/KPIs are most important for growthBring both traditional and creative ideas on improving KPIs and A/B testing those ideasAnalyzing data and user feedbackExchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centricOptimizing conversion rate and applying CRO hacks to our application and businessDevelop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goalsConduct and present competitive analyses and market researchPropose creative new projects, tools, and apps that attract prospects and convert leads to testing new approaches to capturing existing demandTranslate ideas to actionable items that deliver business resultsAnalyze, recommend and lead the implementation of improvement initiativesKeep abreast with the latest trends and changes in UI/UX and digital marketingIdentify industry trends and insightsWhat you bring...Previous working experience as a Growth Hacker or Growth Director for 4 year(s) preferably in a progressive eCommerce environmentMust be a card-carrying Data Geek Deep understanding of the cannabis user base and behaviorsProgramming knowledge A/B testing and data analytics experienceExperience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows... In-depth knowledge of SEO factors and key algorithm updatesApplicable knowledge of HTML5, CSS3, JavaScript, and jQueryDomain expertise in UI/UX best practicesOutstanding analytical and problem-solving skillsHigh standards of excellence and attention to details