Content Coordinator & Creator

Content Coordinator & Creator — bayareawilson / bayareaownFull-Time | Bay Area preferred | HybridAbout the Rolebayareawilson and bayareaown are two interconnected brands covering Bay Area real estate across YouTube, Instagram, and newsletter. bayareawilson is Wilson Leung's personal brand — a fast-growing YouTube channel and Instagram presence built on data-driven, hyperlocal content. bayareaown is the OWN Real Estate brokerage's social presence, focused on luxury property, market insights, and brand-building for the team.We're looking for a full-time Content Coordinator & Creator who is AI-native — or actively building those skills — to manage and execute an active multi-format content pipeline across both brands. This role is for someone who sees AI tools as a core part of their workflow, not an afterthought.What You'll DoResearch & Fact-CheckingSource and verify market data, development news, and local policy from primary and credible sources before anything reaches a scriptCross-reference claims across multiple sources and flag outdated or unverifiable information proactivelyUse AI tools to accelerate research workflows without compromising accuracy standardsMaintain a research-first standard where accuracy is non-negotiableContent Creation & WritingDraft scripts across all active formats for both brands — spanning long-form YouTube, short-form Instagram Reels, luxury property content, and market data postsWrite multiple hook and title variations per video and support performance testing decisionsLeverage AI tools to generate drafts, brainstorm angles, and iterate quickly while maintaining consistent brand voiceMaintain distinct voices across brands — Wilson's is conversational and data-grounded; OWN's is elevated and aspirationalSocial Media ManagementPlan and manage the content calendar across both brandsSchedule and publish Reels, stories, and feed posts for both accountsMonitor comments and engagement; flag leads or notable responses for WilsonStay current on Bay Area real estate news to identify timely short-form content opportunitiesResearch local events, neighborhood moments, and lifestyle content relevant to each audiencePipeline & Project ManagementOwn the full production pipeline from idea to upload across both brandsTrack all active projects and keep production moving without things falling through the cracksCoordinate asset needs — thumbnails, graphics, B-roll lists — and ensure pre-production is complete before filmingUse AI tools to streamline task management, briefing, and coordination workflowsMaintain Fair Housing compliance across all published contentPublishing & AnalyticsManage YouTube upload packages and Instagram scheduling end-to-endMonitor performance across both brands and surface patterns in what's workingTrack top-performing formats, hooks, and content types to inform future decisionsUse AI-assisted analysis to identify trends and optimization opportunities fasterYou're a Great Fit If You...Have genuine interest in Bay Area real estate, urban development, or local newsAre obsessive about accuracy and catch errors before they go on cameraAre AI-native or actively learning — you use tools like Claude, ChatGPT, or Gemini in your daily workflow and are curious about where the technology is headingCan write in someone else's voice and understand the difference between a 20-second Reel and a 20-minute YouTube deep diveKnow how to manage multiple social accounts with different audiences, tones, and purposesHave experience in content creation, social media management, or digital marketing — ideally in real estate, finance, or local mediaAre self-directed and thrive in a lean operation with high output expectationsBased in or deeply familiar with the Bay Area (Peninsula knowledge is a major plus)Nice to HaveHands-on experience with AI tools — Claude, ChatGPT, Gemini, Claude Code, or similar — applied to content, research, or workflow automationReal estate industry knowledge or data literacy (market stats, property types, transaction basics)Video editing skillsInstagram Reels strategy experienceCanva or design tool experienceFamiliarity with Fair Housing law and real estate marketing complianceWhat Success Looks Like in 90 DaysBoth brands are posting consistently with no gapsThe content pipeline is organized and visible — Wilson always knows what's in production and what's nextShort-form content on both brands reflects the right tone for each audienceAI tools are actively embedded in the research, writing, and coordination workflow — making the operation faster and sharperWilson spends less time on research, coordination, and scheduling — and more time filming and closing dealsCompensation & DetailsFull-time salaried positionBay Area preferred; remote candidates with deep Bay Area knowledge consideredCompetitive salary commensurate with experience and benefitsTo apply, send a brief note on why this role interests you, samples of any social accounts, YouTube channels, or content you've worked on, and how you currently use AI tools in your work. Applications without samples will not be reviewed.OWN Real Estate is an equal opportunity employer.