Senior Marketing Associate III

Senior Marketing AssociateAs a member of the Marketing team, the Senior Marketing Associate will coordinate cross-functional efforts to ensure the delivery of a consistent brand or marketing experience through integrated brand building programs, ensuring our customers and prospects feel supported, assured and worry-free and our consultants feel informed, engaged and appreciated.Key Roles & ResponsibilitiesAbility to create innovative marketing plans that meet timelines, on budget and strategy while achieving program goals and ROIDay-to-day contact for internal and external partners on campaignsProvide weekly updates to key internal and external stakeholders, while leading insights and recommendations on future campaignsDevelops core messaging and content strategy for both consumer and business-to-business products and services.Facilitating and securing all approvals on messaging, creative development, legal review and overall programs to ensure alignment with company standardsEducation, Experience & Skill Requirements5+ years marketing experience with a proven track record in creating and managing highly successful & visible marketing programsStrong writing and analytical capabilitiesExperience managing and overseeing third party vendors/partnersStrong work ethic with effective team collaboration skillsProven ability to effectively project manage and be detail-orientedHigh School diploma or equivalent required.Key MetricsAchieve annual plan targets for:Channel gains and/or lossesMargin targetsBrand awareness and customer experience/satisfactionDevelop and execute a sales-driven annual direct marketing strategy (direct mail and email) that supports residential and SMB acquisition, margin, and brand goalsOwn day-to-day management of direct marketing campaigns, serving as the primary contact for internal stakeholders, external vendors, and agency partnersLead campaign planning, targeting, and offer strategy, partnering with analytics and channel teams to maintain an annual Learning Agenda and leverage testing to refine creative, messaging, cadence, and offersDrive creative development and innovation with agencies to evolve messaging, personalization, and design to improve response and conversionManage campaign workflows, timelines, budgets, and approvals to ensure efficient, compliant execution across print, mail, and email channelsAnalyze and report on campaign performance, delivering insights and actionable recommendations to optimize results and ROISupport DM efforts (as needed) for other Vistra brands, applying best practices and efficienciesIdentify ongoing opportunities to improve process, performance, and customer experience across direct marketing channelsJob Family: MarketingCompany: Vistra Retail Operations CompanyLocations: Irving, Texas