Business Unit Manager - Play With A Purpose

Job Description Description:Build the business that helps little kids move, play, and grow!Play With A Purpose (www.pwap.com) is a leading direct marketing (catalog and online) business. Play With A Purpose offers active-play and physical-development products for preschools, childcare centers, and other early childhood institutions. Rambunctious kids ages 0-6 love what we offer.We offer institutional-quality products that help young children become physically, cognitively and socially healthier through active play. We sell outdoor playground and learning equipment, active play products, gross-motor products, dramatic play products, and products for the early childhood classroom.Physical activity for young children has always been important. It's now become even more important because of the lure of screens. Kids spending hours on screens instead of playing don't get the important brain, physical and social skills that develop during unstructured, physically-active play.The Goals and the RoleWe are hiring a Business Unit Manager. The goals of the Business Unit Manager are to increase the sales, profits and customer count of this business.This role is not for everyone. This is a "general manager of the business" position. The Business Unit Manager is responsible for the brand's product assortment, category organization, product presentations, catalog circulation, catalog creation, trade show presence, and everything else that affects sales and profits.It is not a narrow "Brand Manager" or "Marketing Manager" or "Advertising" or "Sales" job; but it has elements of all those and more.This role requires skills in several domains: merchandising, category management, product marketing, catalog creation, catalog circulation, customer research, sales, and reporting. There are also critical dates when certain things must be completed to reach customers at important times in their buying cycle. If you prefer vague responsibilities and un-measurable goals, you probably will not like this role.This role offers the right person the opportunity to make a meaningful impact on the physical, brain and social development of millions of young kids.What you will be doingContinuously improve the mix of products we offer.Continuously make the presentation and organization of the products (images, descriptions, etc) better in our catalogs and websites.Measure the results of the printed catalog mailings and the digital advertising, then research and execute improvements.Have regular conversations with customers and prospects to gain applicable insights.Generate ideas for new private label products based on customer insights and market trends.Define what the sales and customer service teams should be telling customers.Gathering insights and new customers by representing the business at trade shows with the sales team.Requirements:The right person for this role brings:Smarts, energy, versatility and practical imagination. A "roll-up-my-sleeves and get-things-done" attitude.Experience managing some sort of profitable B2B, multi-channel direct-marketing (catalog + website), product-centric business.A love for products andAn especially strong person would also have:Experience selling to or operating pre-schools and childcare centers.Experience launching private label products.Familiarity with play-based learning trends (active play, sensory environments, outdoor learning)What Success Looks Like first 6-12 monthsEvidence that you are doing the right things right includes:Beautiful catalogs in the market on schedule and on budget. Mailed to the right people at the right time, with lots of great new products.Beautiful, well-organized, easy to shop website.A steady increase in new products launching monthly.A steady stream of new insights gathered from conversations with customers and prospects.Clear, simple, effective outbound sales campaigns (executed by sales team)Why join our Team?You'll get satisfaction knowing you're helping millions of kids around the world have fun and become more active and healthy. Plus, you'll get a competitive compensation and benefit package, including traditional and HSA Health Insurance options, Vision, 3 weeks of Paid Time Off accrued the first year, 3 weeks of remote work flexible hours, 8 company paid holidays, profit sharing, 401K, a Lifestyle Spending Account, tuition reimbursement, product discounts, an onsite fitness center and so much more!$86,403 - $123,585 a yearThe actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.Our hiring process:We'll review all candidates who submit a cover letter with their resume.All Applications require a Cover LetterIndeed applicants: Upload your Cover Letter in the last page of the Indeed application under "Supporting Documents." Indeed considers this optional. It is a required step for this opportunity.If you look like a good fit, you'll be invited to tell us more about yourself by completing several short online assessments. Those who advance can expect a few interviews and finalists will have an opportunity to demonstrate that they've got the right stuff through some in-person exercises.To be considered for this role:Please submit:A short cover letter (written by you, not AI please) explaining why you are interested in this job, and how your skills and experiences match what we are looking for. 2 or 3 paragraphs are enough.Your resume