Director of Digital Strategy

Wylander, a recruiting company specializing in the disaster restoration industry, is hiring a Director of Digital Strategy for a US-based franchise group. This position is in The Colony, TX. Director of Digital Strategy Compensation and Benefits:Base Salary $130,000 Annual Bonus Health Benefits Retirement Plan (3% match) Cell Phone Stipend Electronics Package PTO The Director of Digital Strategy will be responsible for scaling digital performance, technology, and training across hundreds of franchise locations nationwide, ensuring our brands remain competitive in an ever-evolving digital landscape. This role requires a highly communicative leader who can translate complex digital strategies into practical, repeatable systems that deliver measurable value at the local level. Director of Digital Strategy Responsibilities:Own and evolve the enterprise digital strategy across all Stellar Service Brands, ensuring scalability, brand consistency, and measurable ROI. Design and implement scalable digital frameworks that can be deployed, trained, and supported effectively across franchisees and multiple brands. Partner closely with marketing, operations, IT, and franchise development to ensure digital initiatives align with broader business goals and support franchise growth. Lead web performance strategy across all brand websites, improving SEO visibility, lead quality, conversion rates, and overall customer acquisition performance. Leverage analytics, reporting, and experimentation to continuously optimize website performance, UX, and digital marketing effectiveness. Establish clear performance metrics, dashboards, and reporting frameworks that translate digital data into actionable insights for leadership, internal teams, and franchisees. Champion a test-and-learn culture that uses experimentation and data-driven decision-making to refine strategies and demonstrate impact. Lead relationships with digital vendors and platform partners, managing performance, budgets, contracts, and ensuring alignment with enterprise and franchise needs. Identify opportunities to streamline, consolidate, and optimize digital platforms and vendor partnerships as the organization scales. Develop and oversee digital training programs that help franchisees understand key digital drivers and execute effectively at the local level. Translate complex digital strategies into clear, practical guidance that drives adoption, performance, and consistency across the franchise system. Lead, mentor, and develop a high-performing digital team while fostering a culture of accountability, curiosity, and continuous improvement. Serve as a clear and confident communicator who can align stakeholders, influence decision-making, and drive adoption across diverse audiences. Director of Digital Strategy Requirements:10+ years experience At least 5 years experience in a leadership role Bachelors degree in marketing, Business, or a related field preferred Experience in digital marketing and strategy, ideally within home services, franchising, or multi-location businesses. Proven experience scaling digital platforms, tools, and strategies across large, distributed organizations. Strong expertise in SEO, lead generation, web optimization, and analytics. Demonstrated success leading vendor ecosystems and managing complex partner relationships. Experience building and delivering digital training programs at scale. Highly data-driven, with the ability to turn insights into clear recommendations and action. Exceptional communication and leadership skills, with comfort influencing across brands and functions. Keywords: Digital Marketing, Franchise Group, Marketing P1INDCompensation: $130,000 per year