Director, Product Marketing - DSP

Director, Product Marketing - DSPInMobiNew York City, NY, US / San Mateo, CA, USJob OverviewWe are seeking a Director of Product Marketing to lead the commerce narrative, market positioning, and go-to-market strategy for the products being built within our DSP. This role sits at the intersection of product strategy, market truth, and category definition, translating complex commerce, data, and AI-driven capabilities into clear, credible, outcome-led positioning that resonates with customers and differentiates our platform in a rapidly evolving market.This leader will serve as the single-threaded owner of the DSP commerce story, grounded in a strong outside-in, voice-of-the-customer perspective. The role defines what we build, for whom, why it matters, and how it should be understood in the market operating upstream of traditional sales enablement and ensuring that product and go-to-market decisions are anchored in real customer behavior and market dynamics.In addition to commerce use cases, this role will own product marketing for app user acquisition, re-engagement, and retargeting, positioning these capabilities as foundational inputs to commerce and lifecycle outcomes not standalone performance features. This is a highly visible leadership role responsible for shaping how our DSP is understood by customers, partners, and the broader industry.This role is based in either our San Mateo, CA or New York, NY office and requires regular in-office presence. Occasional travel may be required for client meetings, industry events, and strategic partner engagement.Impact You'll MakeOutside-In Market & Customer Insight (Foundational)Act as the voice of the customer for DSP-led commerce and app growth products.Build a deep understanding of: Buyer motivations, constraints, and decision criteriaHow commerce, performance, and retail media network (RMN) budgets are actually allocatedWhat customers say they want versus what they actually buyUse customer insight to: Define ideal customer profiles (ICPs) and buying personasPrioritize the highest-impact use casesPressure-test internal assumptionsServe as the internal arbiter of market reality when perspectives divergeCommerce Strategy & Narrative (Primary Ownership)Define what "Commerce in the DSP" means including outcomes, ICPs, use cases, and clear differentiation versus retail media networks, retail media platforms, and performance DSPs.Build and own the end-to-end commerce narrative, including: Problem framing rooted in customer pain pointsA clear value proposition tied to measurable business outcomesA compelling articulation of why DSP-native commerce versus alternative solutionsEnsure positioning reflects how customers actually talk, evaluate, and buy, rather than internal product architecture.App User Acquisition, Re-engagement & Retargeting (Core Use-Case Pillar)Own the product marketing strategy and narrative for: App user acquisitionUser re-engagementRetargeting and lifecycle marketingPosition these capabilities as inputs into commerce and lifecycle outcomes such as conversion, repeat purchase, and lifetime value (LTV) rather than isolated performance tactics.Define ICPs, buying triggers, and success metrics for growth and performance marketers.Ensure consistent storytelling across full-funnel and lifecycle marketing motions, reinforcing a unified customer journey narrative.Ecosystem DepthLead product marketing strategy across the broader ecosystem, supporting DSP-led commerce and growth.Run product marketing initiatives for third-party DSP integrations and strategic platform partnerships.Own product marketing engagement with marquee measurement and attribution partners, ensuring alignment between product capabilities, performance insights, and customer value.Product GTM & Launch StrategyOwn PR/FAQ frameworks, positioning documentation, launch narratives, and go-to-market strategies for commerce and app growth products.Demonstrate the ability to execute both product-led growth (PLG) and sales-led growth (SLG) motions.Partner closely with Product to drive a working-backwards approach, including: Validating ICP and buyer needs before buildDefining success metrics that customers genuinely care aboutInfluencing roadmap prioritization using market insightDrive event-led and moment-led launches with clear strategic intent, ensuring launches are timely, differentiated, and outcome-driven.Cross-Functional & Team LeadershipAct as the product marketing leader for the DSP commerce and app growth domain, working closely across Product, Marketing, Sales, and Business leadership.Build and mentor product marketers focused on outcome-driven, market-first product marketing practices.Serve as a strategic thought partner to senior leadership on: Where commerce and app growth should be positioned within the DSP strategyWhere investments should be prioritizedWhere capabilities do and do not create meaningful customer valueThe Experience We NeedProven experience in product marketing, platform marketing, or go-to-market strategy within the Adtech, Martech, commerce media, or retail media ecosystemDemonstrated ability to translate complex technical capabilities into clear, differentiated market positioning that drives adoption and revenue growthStrong understanding of commerce, performance marketing, and retail media network dynamics, including how budgets are allocated and how buying decisions are madeExperience defining category narratives, value propositions, and product positioning in competitive and rapidly evolving marketsAbility to operate with an outside-in, customer-first mindset, using market insight to shape product and go-to-market strategyTrack record of partnering closely with Product teams to influence roadmap decisions and drive successful product launchesExperience executing both PLG and SLG go-to-market motions in high-growth technology environmentsStrong leadership and stakeholder management skills, with the ability to influence cross-functional teams and senior executivesExperience building and mentoring product marketing talent and establishing scalable product marketing practicesComfort operating in a fast-paced, ambiguous environment where priorities evolve, and strategic judgment is essentialWhat We BuildAt InMobi, we're building products that are redefining industries. Our ecosystem spans:InMobi Advertising Powering data-driven mobile marketing for the world's leading brandsGlance A revolutionary Gen AI-powered lockscreen & TV content platform transforming how millions discover and engage with content.1Weather One of the world's leading weather platforms, delivering precise, reliable, and real-time weather forecastsWith deep expertise in AI, mobile, consumer technology, and digital innovation, we are home to some of the brightest minds in the industry.What Sets Us Apart?Not just what we build. How we build it. At InMobi, we balance our hunger for cutting-edge tech with a deep focus on our people - their growth, well-being, and potential.At InMobi, you'll be surrounded by people who:Think big and act fast: We're entrepreneurial, thrive in ambiguity, and love solving high-impact problemsAre passionate, fanatically driven, and take immense pride in their work: We care deeply about the impact we create and continuously push our potentialOwn their outcomes: We take responsibility, make bold decisions, and execute with confidenceEmbrace freedom with accountability: We value autonomy and understand that trust comes with responsibility