Creative Strategist

Are you someone who can explain exactly why an ad worked?If you think in hooks, angles, and mechanisms,And you've written scripts that scaled past six figures in ad spend,This job is for you.You'll write short-form video ad scripts for TikTok, Meta, and YouTube Shorts.You'll turn every winning angle into a tight brief for editors and creators.If this sounds like you, read on.The RoleWrite high-converting short-form video ad scripts for TikTok, Meta, and YouTube Shorts.Develop hooks, angles, and concepts tailored to different avatars and awareness levels.Translate ideas into detailed creative briefs for editors and creators (structure, tone, visual direction, production notes).Create supporting copy for landing pages, advertorials, listicles, and offer pages.Use AI tools and workflows to accelerate research, ideation, and iteration on winning creatives.Note: we will ask you for a test submission if selectedOutput ExpectationsDeliver about 40 high-quality creative briefs per month.Balance speed and depth. Every brief is fully thought out, not surface level.Contribute new angles, variations, and iterations based on performance data.This Is for A...Systems Thinker: You build systems for winning creatives, not one-off ideas.Variable Minded: You think in hooks, angles, and mechanisms that can be tested.Obsessed with Why: You dig into why a creative works, not just what worked.End-to-End Operator: You go from insight to angle to hook to script to brief to iteration loop.Skills & ExperienceMust-Haves:3+ years of experience in copywriting and performance marketing.Experience working brand-side or at an agency (health, wellness, beauty, or fitness preferred).Portfolio with finished deliverables (videos, ads, landing pages) that supported $100K+ in ad spend.Experience writing for Meta and TikTok (not email marketing, not long-form VSL).Working knowledge of AI tools for research, ideation, and copy output.Excellent English skills (C2 level).Nice-to-Haves:Experience with Adnova, Foreplay, Motion, Notion.Experience writing unscripted talking-point briefs.Familiarity with creative production workflows.Strong research systems and frameworks for ideation.What We OfferCompensation: $2,500 to $2,900 USD per month, plus performance bonus.Schedule: Remote, async, with some overlap with US business hours.Team: Work directly with the founder and a creative production pod.Growth: Own more of the creative strategy function as you prove out.About UsWe build direct-to-consumer brands in the health and wellness space.Our growth runs on paid social, so great creative is the engine behind everything we do.We move fast, test a lot, and double down on what wins.Submit your application below.Only resumes in English will be taken into consideration.In the form, please respond "HOOK" to the "Why should we consider YOU for this position?" question.Important Note: This is a contractor position, not an employee role.