Content Factory Director – North America, LATAM and Wellness

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.The Content Factory Director – North America, LATAM and Wellness is a leadership role that is responsible for overseeing the operational management and delivery of first-class marketing content created through our internal production model. All content will be designed to drive brand engagement, educate consumers, and support commercial objectives while remaining compliant with global requirements. Working with Content Factory Leads from other global regions, the role will oversee the end-to-end production process using an industrialised approach to content generation.The role sits within Marketing Excellence’s Content Factory team and reports into the VP Global Content Factory. The role has no direct reports, but will sit as part of the Content team and work with a range of key stakeholders including brand teams, media, capabilities, procurement, CBIA, finance, legal, and data and tech. They will also be responsible for leading the relationships with our agency partners which for North America, LATAM and wellness is over 30 people.Key ResponsibilitiesContent Factory Operations: Lead the North America and LATAM content hubs, overseeing all asset production including E2E workflows, production planning, content quality and governance, agency resourcing and issues managementContent Output & Tracking: Responsible for delivery of content at speed and within agreed cost, quality and risk parametersHaleon Live Studio: Oversee the North America studio, enabling a new livestreaming capability to bring content to the consumer at speedContent Industrialisation: work with other regional Content Factory leads to develop and apply an industrialised approach to content generation including building and leveraging modular assets or templates, supporting approval automation, and tagging assets in a central DAMContent Innovation: Spearhead new innovations in content production and delivery for North America, LATAM and Wellness including but not limited to AI content generation, Influencer marketing, social and ecommerceRegional Expertise: Advise the Global Content Factory team on regional marketer needs and regulatory requirements and provide Global guidance on content production best practices to marketers in your regionExternal Partners: Manage key relationships with external creative partners in the region to enable content production, ensuring performance and efficiency are optimisedKPI Management: Deliver to production KPIs including overseeing agency PBR, and savings/growth targetsWhy you?Basic Qualifications: We are looking for professionals with these required skills to achieve our goals:Subject matter expertise: Significant experience working in a content production function for a medium-to-large global organisation including production shoots and developing digital contentChange management: Experience in leading change at a market level to transform ways of working as it relates to content creationProduction management and asset delivery: Significant experience in the operational management of end-to-end content production workflows, from creative brief to multi-channel asset delivery with a proven ability to manage production timelines and budgets to ensure successful project executionBreadth: Diverse experience across North America and LATAM and different product categories, including experience working in the consumer health industry or with other regulated productsStrategic thinking: Experience translating complex business needs and product information into actionable content strategiesApplication of Technology: Proven understanding and application of technology (e.g., DAM systems), AI and automation to improve content delivery speed, quality and costThird-party management: Significant experience managing relationships with external creative partners or agencies to optimise performance and efficiencyThe salary range for this role is $194,925 - $268,000 USD annually + bonusBenefitsHaleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.Job Posting End Date2026-06-15Equal OpportunitiesHaleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.Accommodation RequestsIf you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC-CS@haleon.com. Please include the following in your email: Use subject line: ‘Haleon Careers: Job Accommodation Request’ Your Name and contact information Requisition ID and Job Title you are interested in Location of Requisition (city/state or province/country) Description of specific accommodation you are requesting Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.Note to candidatesThe Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.