Digital & Demand Marketing Manager

ContinuumCloud is hiring aDigital & Demand Marketing Managerto own the engine that turns market interest into qualified, predictable revenue. This position is responsible for building and scaling the full-funnel demand system that fuels pipeline growth across all three of our products - Welligent, DATIS, and CaredFor.This position is a modern, data-driven demand engine that produces high-quality MQLs, supports ABM/Lead Generation motions, and gives Sales confidence that every lead is worth their time. This role will own how prospects move from first touch to sales-ready opportunity across every digital channel.This role is remote, but requires a candidate to be located in the mainland of US, and have a valid work authorization. No sponsorships available. Salary range for this position is $100k - $135k.Who We Are: ContinuumCloud offers a spectrum of cloud-based software solutions designed to meet the unique needs of the behavioral health and human services industry. These solutions include an EHR platform, powered by Welligent, an HR & Payroll system, powered by DATIS HR Cloud, as well as a Patient Engagement Platform, powered by CaredFor. Through these offerings, ContinuumCloud empowers organizations to provide high-quality care and deliver on their mission.How you’ll make an impact:Know our ICP and our customers’ business modelsBuild a predictable, scalable digital pipeline for all three productsImprove MQL quality and sales confidenceMake marketing attribution real and defensiblePower state-based and product-based growth campaignsGive leadership confidence in pipeline forecasting and ROIOrganize and restructure SalesForce to operate efficientlyOwn accountability for digital demand generation and strategy across paid search, paid social, SEO/AEO/GEO, SEM, and landing pages – tied to pipeline and revenue goalsBuild and optimize Pardot nurture programs aligned to buyer journeysBuild and optimize emails, newsletters, and moreExecute product-specific and state-specific demand campaignsBuild and manage campaign reporting, CAC, MQL cost, and pipeline contributionRun A/B testing on ads, landing pages, and email programsOther duties as assignedWhat you bring to the role:Work experience in SaaS and healthcare field requiredExperience in Multi-Brand Digital & Demand Product ManagementA problem solving mentality3-5 years in B2B demand generation or growth marketingStrong storytelling and writing skills, with significant experience with AI writing toolsExcellent communication and collaboration skillsExperience running full-funnel campaigns tied to revenueStrong analytical and problem-solving skills, with the ability to make data-driven decisionsKnowledge of Digital Marketing and project management tools and software (e.g. AI, BaseCamp, SalesForce, Pardot, SEMRush, ZoomInfo, etc.)Expert Pardot is a must, Salesforce, and campaign analytics experience, we run our business on Salesforce.Ability to balance brand, demand, and sales enablement needsBachelor’s degree in Marketing, Communications, Business, or related fieldBenefits and Advantages: We care about the health and well-being of our team. We provide a comprehensive benefits package including:Multiple medical insurance options401k plan with company matchCompany-funded Life, AD&D, and Disability InsurancesFlexible PTO program and 11 paid Company holidaysWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.#J-18808-Ljbffr