Director of Enterprise ABM & Demand Generation

About CrunchbaseCrunchbase is a predictive solution that provides intelligence on private companies, powered by the unique combination of live private company data, AI, and market activity from over 80 million users. We predict private market movements that matter to help investors, dealmakers, and analysts make the right decisions.We are committed to fostering a positive, diverse, and inclusive culture by hiring for potential and embracing individuals with diverse perspectives, backgrounds, experiences, and skill sets. We value transparency and openness, believing that an inclusive environment strengthens our teams and enhances our products.Crunchbase has a remote-first approach, and is open to hiring in residents of these states: California, Colorado, Illinois, Florida, Georgia, Massachusetts, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington, and Maine.Our inclusive remote-first culture, competitive pay, and employee wellness benefits set us apart!About The RoleAs the Director of Enterprise ABM & Demand Generation, you will be strategic and execution-oriented to lead integrated marketing programs that drive pipeline growth with net new enterprise targeted accounts..This role is responsible for developing and executing enterprise account-based marketing and demand generation strategies and campaigns that educate and engage buying groups across large organizations with the CB data offering. You will need experience supporting multi-stakeholder enterprise sales cycles and building programs that influence executive, technical, operational, and business decision-makers over extended buying journeys.This role requires a marketer who is comfortable operating in ambiguous and fast-moving environments where systems, processes, and data may still be evolving. You will need to combine strong strategic thinking with hands-on execution, experimentation, and operational rigor. You will also need to understand how AI is reshaping modern marketing organizations and proactively leverages AI-enabled tools, automation, and experimentation to improve execution speed, operational efficiency, campaign performance, and decision-making.What You'll DoEnterprise ABM & Demand Generation StrategyDevelop and lead integrated ABM and demand generation strategies that drive awareness, engagement, pipeline, and revenue across target enterprise accounts and priority segmentsDesign programs that engage enterprise buying groups and personas for our data set, including executive, technical, operational, and functional stakeholdersBuild marketing motions that support long-cycle enterprise sales opportunities and multi-touch engagement strategiesTranslate account, persona, and vertical insights into targeted marketing programs that improve account penetration and sales conversionCampaign Execution & OptimizationBuild, launch, and optimize multi-channel marketing campaigns across digital, paid media, email, content syndication, events, publications, web, and content marketing channelsOwn campaign planning, audience segmentation, messaging alignment, execution timelines, and performance metrics and reportingSupport website, landing page, and conversion optimization strategies to improve campaign performance and engagementPartner with design and content teams to develop campaign assets, messaging, and creative briefsPipeline Generation & Funnel PerformanceLead pipeline generation reporting and performance analysis across enterprise marketing programsTrack and analyze campaign influence, sourced pipeline, account engagement, lead-to-opportunity conversion, funnel progression, and stage conversion metricsPull and interpret campaign and pipeline data from Salesforce and related systems to identify trends and communicate performance insights to leadershipPartner closely with Revenue Operations and Lifecycle teams to align lead scoring, pre-sales funnel stages, handoff processes, and account progression strategies across the customer journeyMonitor and improve progression across marketing and sales funnel stages to support pipeline creation and revenue outcomesCross-Functional Collaboration & Operational ExcellencePartner closely with Sales, SDRs, Product Marketing, Revenue Operations, and leadership teams to align marketing programs with commercial priorities and account strategyOperate effectively in ambiguous environments, using informed assumptions, experimentation, and data-driven decision-making to improve performanceUse testing and rapid iteration to refine targeting, messaging, channel mix, and campaign effectivenessIdentify opportunities to leverage AI and automation to improve workflow efficiency, reporting, campaign execution, and operational scaleMaintain high standards for execution, measurement, operational discipline, and cross-functional alignment across the funnelEvaluate and implement AI-enabled marketing workflows and automation opportunities that improve campaign scalability, operational efficiency, personalization, and reporting effectivenessContinuously explore emerging AI tools and technologies to improve go-to-market execution and marketing productivityPerforms other related duties as assignedSupervisory ResponsibilitiesNone currently but expected team growthWhat We're Looking ForStrong strategic thinking and execution skills across enterprise marketing and demand generation programsDeep understanding of enterprise buying groups, long sales cycles, and multi-stakeholder engagement strategiesStrong analytical and problem-solving skills with the ability to interpret data, identify trends, and optimize performanceAbility to operate effectively in ambiguous environments and make informed decisions with incomplete informationStrong experimentation mindset with the ability to rapidly test, iterate, and improve campaign performanceExcellent communication, stakeholder management, and cross-functional collaboration skillsStrong project management and organizational skills with the ability to manage multiple initiatives simultaneouslyStrong understanding of AI-enabled marketing workflows, automation tools, and emerging technologies that improve campaign execution, operational efficiency, personalization, and decision-makingAbility to balance strategic planning with hands-on execution in fast-paced environmentsEducation And Experience8+ years of experience in B2B marketing, with deep expertise in enterprise demand generation, account-based marketing, and pipeline generation within high-growth technology organizationsDemonstrated success in developing and executing integrated marketing programs that engage complex enterprise buying groups and support long-cycle sales motionsExperience partnering closely with Sales, SDRs, Product Marketing, and Revenue Operations to drive pipeline creation, funnel progression, and revenue outcomesStrong experience with campaign performance analysis, funnel reporting, lead lifecycle management, and pipeline measurement using Salesforce and related marketing technologiesExperience managing multi-channel marketing programs across digital, paid media, nurture, events, content syndication, and account-based engagement strategiesExperience leveraging AI-enabled tools or automation workflows to improve marketing execution, reporting, campaign optimization, or operational scale preferredExperience using platforms such as Marketo, 6sense, Salesforce, Clay, Qualified, LinkedIn Campaign Manager, Google Ads, and related marketing technologies preferredExperience in SaaS, enterprise technology, data, or fintech environments preferredBachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experiencePhysical RequirementsProlonged periods of sitting at a desk and working on a computer.What Crunchbase OffersAt Crunchbase, we’re building a culture where talented people can grow, innovate, and make an impact. We invest in our team so everyone has the support, tools, and trust to do meaningful work and thrive — personally and professionally.Here’s What You Can ExpectCompetitive compensation and equity — rewarding you for your contributions and ownership mindsetRemote-first flexibility — work primarily from home within our list of approved states, with opportunities for in-person collaborationComprehensive health benefits for you and your family, including medical, dental, and vision coverage (PPO, HDHP, and HMO options)Continuous learning support through generous reimbursement for professional development and skills growth401(k) and Roth plans with an annual financial adviser check-in to help you plan your futureWellness resources — including a monthly stipend to support physical and mental healthWork-from-home enablement — internet stipend and home office setup allowanceCharitable giving match through our Town Hall awards and community impact initiativesA mission-driven, transparent team of creative thinkers and builders passionate about helping companies connect and growAt Crunchbase, we value team members who are passionate and enthusiastic about what we're building here. We believe there is no "perfect" candidate, and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about Crunchbase and looking to learn and grow, then we look forward to reviewing your application!Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. We will consider for employment qualified applicants with arrest and conviction records. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.Salary Range: $190K-220K Total Target Compensation