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Software Engineering Manager - Frontend & Full-Stack

Software Engineering Manager Frontend & Full-Stack Engineering (Hands-On) Location: Onsite in Tampa, FL, Mesquite, TX, or Seattle, WA Help Build the Future of Ashley's Digital Experience Ashley is one of the world's largest furniture manufacturers and retailers, serving millions of customers every year. We're investing heavily in modernizing our digital platform, embracing AI across our business, and building an engineering organization focused on innovation, speed, and technical excellence. We're looking for a hands-on Software Engineering Manager who enjoys building software as much as building teams. Initially, you'll spend roughly 60% of your time writing code while leading a team of 5-7 engineers. As the organization grows and additional technical leaders join the team, your focus will naturally evolve toward technical strategy, mentoring, and organizational leadership. If you're passionate about modern frontend architecture, enjoy solving complex technical problems, and want to help shape the engineering culture of a company investing heavily in digital transformation and AI, we'd love to meet you. What You'll Be Working On Modernizing Ashley's customer-facing digital platform used by millions of shoppers Building highly performant frontend experiences using modern web technologies  Shaping engineering best practices, architecture, and development standards  Growing and mentoring a high-performing engineering team  Collaborating closely with Product, Design, Data, and AI teams to deliver exceptional customer experiences  What We're Looking For Strong Frontend Engineering Experience (Most Important) We're looking for someone who has spent years building modern web applications and still enjoys writing code. You should have: 8+ years building modern frontend or full-stack applications  Expert-level JavaScript and TypeScript  Strong experience with React and/or Next.js  Experience with modern frontend frameworks (Svelte/SvelteKit experience is a plus, but not required)  Deep understanding of frontend architecture, performance optimization, and scalable web applications  Experience designing and consuming REST APIs and/or GraphQL  Full-stack experience with Node.js or C#  Engineering Leadership You're an engineering leader who enjoys coaching others while remaining technically involved. You bring: 3+ years leading software engineering teams  Experience managing teams of frontend and full-stack engineers  A passion for mentoring, hiring, and developing engineers  Strong experience leading code reviews, architecture discussions, and technical decision-making A collaborative leadership style that builds trust and accountability  E-Commerce & Digital Product Experience Experience building customer-facing digital products is essential. We're looking for experience with: Retail, e-commerce, or other high-traffic consumer web platforms  Modern commerce architectures  Progressive Web Apps (PWA)  Performance optimization and Core Web Vitals  Headless commerce or composable architecture   Experience with Salesforce Commerce Cloud is preferred but not required. Experience with platforms such as Shopify, Adobe Commerce, BigCommerce, or similar modern commerce solutions is equally valuable. You'll Also Bring Experience with cloud platforms such as AWS, Azure, or GCP  CI/CD and modern DevOps practices  Docker and Kubernetes  Test automation and engineering best practices  Agile software development  Experience working with distributed engineering teams