Social Media Specialist

Our client is an innovative company dedicated to revolutionizing the food and nutrition industry through data-driven solutions. They are seeking a proactive and detail-oriented Social Media Specialist to manage social media posting and website content optimization.Location:Fully-Remote (Work from Home), 9 AM - 6 PM ESTKey Responsibilities:Social Media Management:Manage social media posts across various channels, with a primary focus on LinkedIn and Meta, followed by Reddit, YouTube, and Twitter, to increase brand visibility and engagement.Content Posting:Post blogs and other content on the website, ensuring that it is optimized for search engines and effectively communicates the brand’s message.Newsletter Optimization:Implement strategies to optimize newsletter sign-ups on the website, driving an increase in pipeline and subscriber engagement.Design Editing:Edit and refine marketing designs in Figma to align with brand guidelines and campaign needs.Data Integration & Reporting:Utilize Databox and Slack integration with HubSpot to monitor key marketing metrics and generate reports that inform data-driven decision-making.Marketing Automation (Nice to Have):Track and manage HubSpot automation, including demo forms and lead nurturing workflows, to ensure a smooth and effective marketing funnel.What Success Looks Like:Increased Social Media Engagement:Consistent and engaging social media presence that drives brand awareness and community interaction across targeted platforms.Effective Content Management:High-quality and optimized blog posts that enhance website traffic and audience engagement.Growth in Newsletter Sign-Ups:Implementation of strategies that result in a measurable increase in newsletter sign-ups and lead generation.Smooth Marketing Automation:Efficient management of HubSpot automation, resulting in streamlined lead nurturing and improved conversion rates.Creative & Brand-Aligned Designs:Production of visually appealing marketing materials that reflect the brand’s identity and resonate with the target audience.Qualifications:Experience:2+ years of experience in digital marketing, with a focus on social media management.Social Media Expertise:Proficiency in managing and posting on social media channels, particularly LinkedIn and Meta. Experience with Reddit, YouTube, and Twitter is a plus.Content Management:Experience in posting content on websites.Technical Skills:Familiarity with HubSpot and its integration is highly advantageous. Basic design editing skills in Figma are required.Analytical Skills:Ability to track and interpret key marketing metrics, using data to inform and optimize marketing strategies.Communication Skills:Fluent in English, with excellent verbal and written communication skills.Opportunity:If you are a versatile digital marketing professional with a passion for social media, content management, and data-driven strategies, we encourage you to apply. Join our client’s team and contribute to innovative marketing efforts that drive growth and engagement in the food and nutrition industry.