Marketing Communications Specialist

Lingraphicais a mission-driven organization that provides speech-generating devices tohelp improve communication, speech, and quality of life for people with communication impairments. Welook for candidates who enjoyworking in a fast-paced, goal-oriented environment, and who share our commitment to helping individuals on their communication journey.Job DescriptionPurposeThe Marketing Communications Specialistis responsible forexecuting high-quality,timelymarketing communications that support strategicand product marketinginitiatives across Clinical and Consumer audience segments. This role supports the Sr. Manager, StrategicMarketing,to translate marketing campaign strategies into clear, effective marketing briefs, email communications, and various marketing automations that drive lead generation, lead nurturing, and engagement.This role will also collaborate and supportcross-functional campaign initiatives for the Sales,Education/Customer Success,and Online CommunitiesTeams.Developmulti-channelmarketing briefs to support strategic marketing initiatives for our Clinical and ConsumeraudiencesExecutemulti-audiencemarketing communications aligned to brand standardsand corevaluesBuild and launch email campaignsfor the Marketing Team as well as cross-functionalteamsConstruct various segments (lists) to beutilizedin email campaigns, automations, andreportsManage monthly direct mail campaigns to segmentedaudiencesSupport lead generation and nurtureinitiativesContributeto managing and updating master campaigncalendarIdentifymarketing automation opportunities andassistin creating and launching workflows and email sequences to support various lead nurtureinitiativesCollaborate with reporting and analytics team toidentifytrends andoptimizationopportunitiesfor futurecampaigns andautomationsAssistwith campaign ideation for both Clinical and ConsumeraudiencesMay berequiredto perform other duties as assignedQualificationsKnowledge, Skills, and AbilitiesPassion forbringing marketing campaigns tolifeComfortable with marketing automation concepts and toolsFamiliarity withcampaign management systems (Wrike, Asana, Trello, etc.)Confident communicator who is comfortable challenging the status quo and collaborating with various campaign stake holdersComfortable analyzing andleveragingcampaign and audience performance datato make informeddecisionsAbility to adhere to deadlines, SOPs, and brandstandardsAbility tobreak downand execute on high-level ideas and conceptsfrom variousstakeholdersShould have a flexible mindset and be comfortable working in ahigh-paceenvironmentEducation and ExperienceBachelor's Degree (or equivalent combination of education and related work experience)required2+years of marketing or digital marketing experiencepreferred2+years of marketing campaigndevelop/management experiencepreferredCRM experience (Marketo, HubSpot,Salesforce, etc.)required. HubSpotproficiencystrongly preferredAdditional InformationWork Environment & Physical DemandsIncumbent works from home and is expected to maintain a safe, productive work environment with secure internet access.TravelMay work remotely from home. Travel tothePrinceton, NJ or within the continental United States is required2x/yearfor team off-sites and annual companymeeting.Occasional travel throughout the year within the continental United Statesfor tradeshows and other marketing activitiesis alsorequired.AccommodationsTo perform this job successfully, an individual must be able to perform each essential duty and physical demand satisfactorily. The requirements listed above are representative of the knowledge, skills, and/or abilities and physical demands required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Lingraphica and Pay TransparencyAt Lingraphica, we are committed to fair and equitable compensation practices. The starting salary range for this position is $64,800 to $73,200per year. Placement in the starting pay is based on factors such as experience, skills, education, and internal equity. We regularly review our compensation structures to ensure they align with industry standards, promote fairness, and support career growth. In addition to competitive base pay, we offer a comprehensive benefits package and a commitment to fostering an inclusive and supportive workplace. We encourage open conversations about compensation and are dedicated to maintaining transparency throughout the hiring process.Paid Time Off (sick, personal, and vacation)Paid Company Holidays401(k) Retirement Plan and ContributionMedical/Dental/Vision benefits with FSA, HSA, & Dependent care optionsEmployer Paid Life InsuranceVoluntary benefits such as Short and Long TermDisability, Critical Illness, Hospital Indemnity and AD & D insuranceStipends for health and wellness, home office setup and professional developmentPaid Family LeaveAnnual merit increasesYear-Round Flex Friday'sDiscounts on travel, entertainment, home/pet/car insuranceThis Organization Participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.J-18808-Ljbffr