Advertising Manager

Job Description: Manage the strategy, investment, and performance outcomes of SDI's paid digital acquisition programs. Drive qualified B2C leads across SDI's program pipeline by setting paid social, paid search, influencer, traditional, and digital ad strategy. Oversee significant budget investment and lead agency execution with clear accountability to ROI and conversion goals. Build and maintain a subset of Google and Meta platform ad campaigns to A/B test against vendor outputs and make key decisions based on outcomes. Manage budget, lead mix, vendors/vendor contracting, and more. Operate as the owner of paid media performance, translating enrollment goals into channel-level investment decisions, forecasting outcomes, and driving continuous optimization across platforms. Collaborate and partner with other members of the Marketing team, including creative and technical marketing team members. Requirements: Bachelor's degree in marketing, advertising, communications, or related field Five years or more of paid media and performance marketing experience Hands-on experience with Google Ads and Meta platforms Proven success managing campaigns with measurable ROI Experience managing budgets and agency relationships Familiarity with CRM systems and marketing analytics tools Experience in higher education or regulated industries is a plus Strong analytical and performance marketing expertise Ability to translate data into actionable insights Clear and confident communication with cross-functional teams High ownership mindset with a focus on outcomes Organized, proactive, and results-driven Ability to collaborate across departments and levels throughout an organization Benefits: Highly competitive compensation Award winning culture Employee Stock Ownership Plan (ESOP) Comprehensive benefits package with 100% company-paid medical option for employee 401(k) with generous company match Employee Assistance Program (EAP) Pet Insurance Company-paid Life insurance Paid Time Off (Vacation, Sick, and Volunteer time off!) 14 Paid holidays Referral program Education Tuition Benefit program Career development opportunities with a growing company A dedicated team for your success!