Sr. Web Analytics Developer

Overview In this role, you will architect and lead end-to-end web analytics tagging and data collection to support data-driven decisions across AXS platforms. You’ll partner with Marketing, Product, and Technology to translate user behavior into actionable insights that improve the customer experience and conversion. You will manage analytics tools, data governance, and reporting to enable cross-functional teams to act on insights at scale. This is a hands-on, cross-disciplinary role at a fast-paced company pushing the boundaries of live entertainment experiences. Compensation / Benefitsmedical, dental and vision insurancepaid holidays, vacation and sick timelife insurance (basic and voluntary)parantal leave401k with company matchflexible spending and health savings account options ResponsibilitiesDesign and lead end-to-end tagging and tracking strategy across digital properties using Adobe Data CollectionOversee data collection integrity through QA and optimizationAct as analytics liaison with Product, Marketing, Engineering, and Design to align data collection with business needsBuild data feeds and pipelines from core systems (Adobe Analytics, Rudderstack) and integrate with downstream systemsOwn data governance and QA to ensure data accuracy across environmentsAnalyze web and mobile performance metrics to identify opportunities impacting engagement, traffic, and conversionDesign and maintain dashboards, reporting cadences, and standardized KPIs for leadership and cross-functional teams Key requirements4-6 years in web/digital/product analytics, preferably in e-commerce or B2BHands-on Adobe Launch implementation experience and data layer architectureCertification or proven experience in Adobe Analytics; GA4 and GTM a plusStrong JavaScript, HTML, and tagging skills; ability to troubleshoot complex implementationsExperience with marketing tags, consent tools (OneTrust), and GDPR/CCPA complianceExperience tracking mobile app KPIs (iOS/Android)Proficiency in BI/visualization tools (Looker, Tableau, Power BI)Intermediate to advanced SQLDeep understanding of web/app analytics, tagging, and data capture frameworksStrong communication skills and ability to present to diverse audiencesSelf-motivated, collaborative, and able to manage multiple priorities in a fast-paced environmentDesirable: experience in music/live entertainment/ticketingcollaborativestrong communicationproblem-solvingAdobe AnalyticsAdobe Launch (Experience Platform Data Collection)Google Analytics 4 (GA4)