Manager of Marketing

We are looking for a Manager of Marketing who is equal parts strategist and operator. This person will own the full marketing function (demand generation, brand, events, paid, and lifecycle) and will be comfortable getting hands-on with the tools and data that power modern B2B marketing. You will work closely with Sales, Product, and our Analytics teams to build a signal-driven marketing engine that scales with the business.This is not a role for someone who manages agencies and writes briefs. You will be expected to architect campaigns, instrument tooling, interpret data, and produce results. If you have built a lean, high-output marketing function from the inside, this role is for you. This role reports directly to the CEO.Duties/Responsibilities:Demand Generation & Campaign Architecturedesign and execute multi-channel demand generation programs across paid, organic, email, and socialarchitect complex, multi-touch campaigns that use behavioral signals to trigger personalized outreach sequencesown campaign performance end to end; from strategy and build to measurement and iterationown and operate Emerge's marketing stack, including tooling like Customer.io and Apollo for outbound enrichment and lifecycle sequencingwork directly with the data team to identify, surface, and operationalize product and behavioral signals into campaign triggersunderstand webhooks, API integrations, and event-based data flows well enough to scope requirements, collaborate with engineers, and troubleshoot pipelines without hand-holdingunderstand how to leverage AI and MCP servers to automate marketing tasksown domain reputation and email deliverability healthbuild and maintain audience segments that reflect real buyer behavior, not just static listsDigital Marketing & Paid Mediamanage paid/non-paid programs across LinkedIn, Google, and relevant vertical channelsoversee SEO strategy, landing page optimization, and conversion rate improvement across the funnelfully own and maintain the Emerge website and its sub propertiesrun A/B experiments on messaging, creative, and targeting with a disciplined approach to statistical significanceBrand, Content & Socialdefine and maintain Emerge's brand voice across all channels and content typesoversee content strategy including thought leadership, case studies, one-pagers, and blog postsEvents & Conferencesoversee planning and execution of Emerge's presence at freight and supply chain industry events including booth strategy, logistics, pre- and post-event outreach, and ROI measurementoversee planning and execution of Emerge-hosted events, webinars, and customer-facing momentsoversee coordination of internal speakers, sponsorships, and speaking submissionspartner closely with Sales to ensure marketing programs generate pipeline, not just leadscreate sales enablement assets that reflect how buyers actually think about freight procurementWhat We're Looking For:Required3+ years of B2B SaaS marketing experience, with at least 1 year owning a marketing function and managing a small team of high-performing individualshands-on experience with or other email platforms for building segments, triggers, and multi-step lifecycle flowshands-on experience with Apollo or other enrichment platforms for contact enrichment, sequencing, and outbound campaign managementextensive fluency in Webflow for website managementtechnical fluency with data infrastructure concepts: you understand how webhooks work and can work with a data team to define event schemas and signal pipelinesdemonstrated ability to architect complex, multi-channel campaigns that respond dynamically to user behaviorexperience running paid media programs on LinkedIn and Google with direct ownership of budget and performanceevent and conference experience including planning, logistics, and measurable follow-throughstrong analytical instincts — you build dashboards, interpret funnel metrics, and make decisions based on dataStrongly Preferredexperience marketing to supply chain, logistics, or procurement buyersfamiliarity with data warehousing tools such as Snowflake in the context of marketing data pipelinesexperience with ABM strategies and toolingbackground working in a lean marketing org where you were the primary executor, not just the managerEqual Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.J-18808-Ljbffr