Director, Aesthetics Operations

Essential Job Duties and AccountabilitiesPosition SummaryThe Aesthetic Director is responsible for owning the growth, performance, and scalability of the aesthetics business line across the organization. This role blends strategy, field execution, provider development, and operational discipline to drive revenue expansion and elevate the patient experience.This leader will act as a business owner of aesthetics, accountable for financial outcomes, provider productivity, and market growth.Key ResponsibilitiesGrowth, Strategy & Financial PerformanceMeet and exceed established growth and performance objectives for the aesthetics businessDevelop and execute strategic business plans to achieve financial targetsBuild and deliver office-level forecasts, business plans, and revenue goals in partnership with OperationsRegularly report performance and implement action plans to address underperformanceOwn key metrics including revenue growth, provider productivity, and service mix optimization Field Execution & Operational LeadershipPartner with office-based and regional teams to execute business plans and drive aesthetic goal achievementEnsure alignment of field activity, administrative responsibilities, and time allocation to maximize productivityCoordinate field time vs. administrative demands to ensure high-impact executionStandardize workflows and best practices Talent Acquisition, Development & PerformanceLead recruitment and selection of high-performing aesthetic providers and team membersCoach, counsel, and develop team members to expand aesthetic services and product demandConduct regular co-travel field visits to assess performance and deliver real-time coachingBuild a high-performance culture focused on accountability, productivity, and patient outcomes Training, Education & Demand GenerationDevelop and coordinate aesthetician, physician and provider training programsLead practice enhancement initiatives, including workflow optimization and service expansionPlan and execute events, training, and demand-generation activities to grow aesthetic servicesPartner cross-functionally to ensure consistent clinical quality and service delivery Consultative Leadership & Market DevelopmentLeverage strong consultative skills to influence providers and stakeholdersDrive expansion of aesthetic service adoption and overall book of businessBuild and maintain effective relationships with internal teams and external partners Marketing & Brand AlignmentPartner with marketing to drive patient acquisition + retention strategiesGuide positioning of the aesthetic brand (premium vs accessible, etc.)Optimize consult-to-treatment conversion funnelsEnsure consistent in-office experience + merchandising standards Operations & ScalabilityStandardize workflows across locations (consults, scheduling, follow-ups)Optimize capacity utilization and provider scheduling modelsOversee inventory, device utilization.Drive operational efficiencies to improve EBITDA margins Analytics & ReportingMonitor and report on:Revenue per treatment / providerConversion rates (consult → treatment)Utilization rates (rooms, devices, staff)Patient retention + lifetime valueUse data to continuously refine strategy Qualifications Required7-10+ years in aesthetic medicine, dermatology, med spa, or plastic surgery environmentStrong understanding of:Injectables (Botox, fillers)Energy-based devices (laser, RF, body contouring)Skincare retailProven supervisory and team development experience in a multi-site or field-based environmentDemonstrated ability to interact effectively with internal and external stakeholdersStrong consultative sales and business development skills, with a track record of revenue growthExperience in aesthetics, dermatology, medical devices, or healthcare services preferredAbility to balance strategic planning with hands-on execution PreferredExperience in private equity-backed or high-growth platformsBackground in operations, consulting, or multi-unit leadershipClinical background (RN, NP, PA) nice to have, not required Core CompetenciesCommercial mindset: Knows how to drive revenue per square footOperator: Turns strategy into repeatable systemsTalent developer: Builds high-performing injector teamsBrand builder: Understands luxury vs volume positioningData-driven: Uses metrics to make decisions, not intuition alone