Lead Developer
Overview:
In this role you will lead the design and delivery of scalable, secure systems for CRM/IVR and marketing platforms within the Customer Engagement & Marketing Technology organization. You'll own the full SDLC, mentor engineers, and serve as the technical authority bridging operations and data-driven marketing. You'll drive modernization across CRM, marketing automation, and analytics integrations to enable customer growth. This is a hands-on leadership role that shapes how technology supports customer experiences at scale. You will work with cross-functional teams to transform engagement through data-informed solutions.
Responsibilities:
- Lead end-to-end SDLC for CRM/IVR and campaign/marketing platform services
- Architect scalable CRM solutions (Salesforce Classic/Lightning, Dynamics 365) and integrate with marketing platforms (Braze, Salesforce Marketing Cloud)
- Design backend services and APIs for CES operations (contact center workflows, escalation management, partner management)
- Own and evolve campaign and acquisition tech (Prospect
Api/Prospect
FileProcessor, SuperFunnel, analytics tagging)
Drive integrations with analytics/attribution tools (Adobe Analytics, GA360, AppsFlyer, pixels) and ensure data integrity across EDW/ODSServe as primary technical SME for CRM/IVR and marketing automation; ensure security and enterprise data integration
Lead digital transformation pilots (BIAN alignment) and implement observability across services
Build test automation frameworks (ReadyAPI/SoapUI/Selenium/JMeter) and integrate with CI/CD (Jenkins, GitHub)
Mentor junior/mid developers; enforce coding standards and best practices
Collaborate with QA, Compliance, Data Engineering, Digital Marketing to translate requirements into solutions
Maintain documentation and ensure regulatory/compliance standards for customer data
Manage project timelines and report progress to leadership
Key requirements:
- 7+ years software development experience 3+ years CRM/IVR experience 2+ years in technical lead or team leadership role
- Proficiency in Salesforce (Classic & Lightning) and Microsoft Dynamics 365 Hands-on experience with Braze and Salesforce Marketing Cloud/ExactTargetStrong backend skills in .NET, Java, or JavaScript/Node.js; frontend with Angular
- Experience with AWS or Azure, Kubernetes, CI/CD (Jenkins, GitHub Actions)
- Familiarity with analytics/attribution tools (Adobe Analytics, Google Analytics 360, Firebase, AppsFlyer)
- Experience integrating ad platforms (Meta, Snapchat) and session replay/VoC tools (Medallia/Decibel)
- Understanding of data pipelines and EDW/ODS, security/privacy (PCI-DSS a plus)
- Familiarity with Jira, GitHub, Confluence
- Strong leadership, communication, and analytical skillsleadershipcommunicationanalytical thinking
- Salesforce (Classic & Lightning)
- Microsoft Dynamics 365 Braze