Vice President, Performance & Analytics

Linkwell Health, the premier consumer experience company serving health plans and health services organizations, seeks a Vice President, Performance & Analytics to own the end-to-end measurement, optimization, and strategic interpretation of our engagement and activation programs.This role sits at the intersection of performance optimization, analytics infrastructure, and executive storytelling. The Vice President, Performance & Analytics balances strategy with execution — setting the standards for how success is defined, measured, analyzed, and communicated — while remaining hands‑on in experimentation, reporting, and insight generation.The ideal candidate is a rare hybrid: deeply analytical, fluent in experimentation and funnel analysis, comfortable building and validating dashboards and data pipelines, and exceptional at translating complex data into clear, decisive business guidance for clients and internal stakeholders.Key Performance Areas (KPAs)Performance ownership & optimizationOwn program performance end to end, including experimentation strategy, optimization, and ongoing tuningDesign and lead A/B and multivariate experiments across email, SMS, web, and omni channel journeysIdentify performance drivers and inhibitors through funnel, cohort, and segmentation analysisPartner closely with creative, product, and engineering leaders to translate insights into measurable actionInsights, strategy & storytellingDefine success metrics aligned to client objectives, business outcomes, and regulatory constraintsLead root‑cause analyses to explain performance shifts, anomalies, and emerging trendsTranslate complex data into clear, compelling narratives for client‑facing readouts and executive audiencesFrame insights for decision‑making and confidently recommend next actionsAnalytics & reporting infrastructureOwn the evolution of dashboards and reporting frameworks across Linkwell programsEnsure data quality, accuracy, and readiness prior to launches and major program changesPartner with data engineering to validate pipelines, tracking, and KPI definitionsServe as the connective tissue between raw data, performance insights, and strategic interpretationClient‑facing leadershipLead performance readouts, insights decks, and strategic recommendationsAct as a trusted analytics and performance advisor to health plan and partner executivesConfidently defend methodology, results, and conclusions in high‑stakes, data‑driven discussionsRequired SkillsDeep experience with A/B and multivariate testingStrong funnel, cohort, and hypothesis‑driven analysis expertiseAdvanced SQL fluencyExperience with BI tools (Tableau, Looker, Power BI, or similar)Strong command of KPI definition, tracking, and measurement frameworksProven ability to translate complex analyses into clear business recommendationsComfort operating in regulated environments with sensitive data (HIPAA/PHI awareness)Demonstrated ability to collaborate cross‑functionally with product, engineering, and client teamsPreferred SkillsExperience working with healthcare, health plans, or other regulated industriesFamiliarity with outbound engagement platforms (email, SMS, marketing automation)Experience supporting experimentation in omni channel engagement programsDemonstrated ability to mentor analysts and shape a performance‑driven cultureExceptional executive communication and presentation skillsAbout Linkwell HealthLinkwell Health is a trusted engagement partner for leading health plans, care delivery organizations, and health services companies. We help organizations activate and scale the value of their benefits and programs by connecting members to the right solutions at the right time through behavior‑change journeys that drive action and ROI. Linkwell helps partners:Increase utilization of benefits, services, and preventive careDrive enrollment in care management, supplemental benefits, and community‑based programsImprove member experience and performance on quality measures such as HEDIS and CAHPSClose care gaps and support SDoH initiatives across diverse populationsReduce reliance on high‑cost channels like call centers and printImprove population health outcomes through sustained engagementEach year, Linkwell drives millions of member activations for our partners, helping healthcare organizations unlock the full value of their solution ecosystem and transition to digital‑first, journey‑based engagement that delivers measurable ROI at scale.For more information, visit www.linkwellhealth.com #J-18808-Ljbffr