Head of Demand Generation

About OpenClinica:OpenClinica enables organizations to recruit participants and conduct clinical studies through connected solutions that simplify operations and accelerate discovery. Our platform brings together EDC, eConsent, eCOA/ePRO, randomization, analytics, and patient recruitment in a practical solution built for small to mid-size sponsors, CROs, and academic teams. We are building a more repeatable commercial engine across our eClinical and Recruit businesses, with a new lightweight EDC offering also emerging as a growth lever.About the Role:The Head of Demand Generation is responsible for building and scaling a predictable pipeline engine that drives revenue across OpenClinica's business. This role owns end-to-end demand generation, including outbound, paid acquisition, campaign strategy, and conversion optimization, with a singular focus on generating qualified pipeline that converts into revenue. The role spans multiple customer segments (academic institutions, biotech sponsors, and CROs) and supports both short-cycle and enterprise sales motions.This is a player-coach role, requiring both strategic ownership and hands-on execution. The individual will be expected to operate directly within campaigns, channels, and conversion flows, not just set direction. They must bring a strong point of view on how to efficiently generate and convert demand, and operate with speed and accountability.Location: Fully Remote in the U.S. Status: Full-time, ExemptReports to: Chief Executive Officer Compensation: Base Salary Range= $195,000.00 - $225,000.00. This role is eligible for an annual performance-based bonus up to 15% of the base salaryWhat You Will Do:Own pipeline generation targets, including meetings booked, pipeline created, and cost per opportunityDefine and prioritize target segments and campaign focus areas based on pipeline performance and opportunity size (e.g., academic vs biotech vs CRO, and sub-segments within each)Design and execute focused, segment-specific campaigns tied to defined ICPs and buying moments (e.g., active studies struggling to enroll, sponsors with fragmented workflows)Develop and refine high-converting offers (e.g., audits, performance reviews, workflow diagnostics) that drive engagement and accelerate sales conversationsOwn messaging effectiveness and value proposition clarity across campaigns, ensuring strong alignment between outbound, landing pages, and sales conversationsBuild and scale outbound-driven demand in close partnership with SDRs, ensuring tight coordination between marketing campaigns and sales executionWork directly with SDRs and AEs to improve pipeline quality, conversion rates, and sales feedback loops, including involvement in messaging, follow-up strategies, and deal progression insightsOversee paid acquisition efforts (search, retargeting, targeted campaigns) with a focus on high-intent demand capture and measurable ROIOwn landing page strategy and conversion rate optimization, continuously improving conversion from visitor to meeting bookedEstablish and manage a clear demand generation operating cadence, including weekly performance reviews and rapid iteration cyclesBuild and maintain reporting that connects marketing activity to pipeline and revenue outcomes (spend ? pipeline ? revenue)Identify and implement opportunities to improve efficiency and performance across the demand generation funnel, including leveraging data, automation, and AI where appropriateQualifications:Required Education:Bachelor's degree in a relevant field such as Marketing, Business, Communications, or related fieldsRequired Experience:7+ years in demand generation or growth marketing3+ years of Leadership experience managing teamsWork cross-functionally with sales and exec teamsProven track record of owning and delivering pipeline generation in a B2B SaaS environmentExperience supporting both short sales cycles (transactional or volume-driven) and longer, enterprise sales cyclesStrong working knowledge of outbound strategies, SDR workflows, paid acquisition, and conversion rate optimizationDemonstrated ability to operate in a hands-on capacity, executing campaigns and solving problems directlyDemonstrated ability to operate with speed and urgency, launching and iterating on campaigns quickly rather than over-planning or over-analyzingMust have directly owned a pipeline or revenue targetsExperience working with CRM and marketing tools (e.g., Salesforce, marketing automation platforms, ad platforms)Strong communication skills and ability to align cross-functional teams around clear objectivesClear point of view on what drives effective demand generation and willingness to challenge assumptionsAbility to operate in a fast-paced, evolving environment with a focus on speed, accountability, and result