Manager, Demand Generation

SurgeONE.ai Manager, Demand Generation B2B SaaS • Marketing • Full-TimeTitle: Manager, Demand Generation Department: Marketing Reports To: Director, Demand Generation Location: Remote (US) – occasional travel to company offsites and events Employment: Full-time, exempt Business Units: SurgeONE, SecSnap, Kovair, MGLAbout the RoleSurgeONE.ai is hiring a Manager of Demand Generation to own the day-to-day execution of our multi-channel demand programs across our the Company and its Affiliates. Reporting to the VP of Sales, you will turn our go-to-market strategy into campaigns that generate qualified pipeline for our sales team.This is a builder role for an operator who loves both the creative craft of campaign design and the discipline of funnel metrics. You will run paid media, email nurture, webinars, and content syndication end-to-end from brief to launch to reporting and you will work closely with Sales to drive MQL-to-SQL conversion and revenue impact.What You’ll DoCampaign Execution (40%) • Own multi-channel campaigns across paid search, paid social (LinkedIn), content syndication, and SEO/GEO, tailored to the ICP. • Build and manage email nurture programs segmentation, cadence, A/B testing, and lifecycle flows from lead capture through MQL. • Run webinars and virtual events including landing pages, promotion, registration funnels, speaker coordination, and post-event follow-up. • Execute ABM plays against named target account lists in partnership with AEs and BU Leaders.Pipeline & Funnel Performance (25%) • Hit monthly and quarterly MQL, SQL, and sourced pipeline targets across business units; proactively reforecast and reallocate spend when channels underperform. • Partner on lead scoring, routing, and MQL-to-SQL conversion; flag leakage and drive funnel fixes end-to-end. • Report weekly on performance with clear narrative: what worked, what didn’t, what’s changing next week no vanity metrics.Marketing Operations (20%) • Serve as day-to-day admin for the marketing stack (HubSpot, Salesforce, enrichment tools, email platforms, analytics). • Build and maintain landing pages, forms, and tracking with clean UTM hygiene and reliable attribution. • Manage budget pacing across channels and BUs; keep spend tied to MQL cost and pipeline efficiency targets.Cross-Functional Partnership (15%) • Work closely with Sales leadership to align demand programs to quota coverage and deal stage needs. • Partner with Product Marketing on messaging, positioning, and content assets that convert. • Coordinate with Content and Design on creative briefs, review cycles, and asset production.What You BringRequired • 2–5 years of B2B demand generation experience, ideally at a SaaS company and a sales-assisted motion. • Hands-on proficiency in HubSpot (Marketing Hub), Salesforce and outbound emails tools (Instantly) you can build workflows, debug sync issues, and pull your own reports. • Demonstrated track record owning a pipeline number and hitting it please be ready to talk about specific campaigns, spend, and sourced pipeline in your interviews. • Fluency with paid media platforms (LinkedIn Ads required; Google Ads and Meta strongly preferred) and working knowledge of bidding, audiences, and attribution. • Strong analytical instincts comfortable in spreadsheets, dashboards, and BI tools; can translate data into decisions, not just charts. • Excellent written communication.Preferred • Experience marketing to regulated industries (financial services, compliance, cybersecurity) or to multiple personas across a portfolio of products. • Exposure to webinar platforms (Zoom Webinars) and content syndication vendors. • Experience supporting multiple business units or product lines simultaneously. • Basic HTML/CSS comfort for landing page edits and email troubleshooting.