Senior Product Manager, Growth & Consumer App

About SnapliiSnaplii is a fast-growing fintech platform transforming how people pay, save, and earn rewards. With $100M+ in annual transaction volume and over 200,000 users across North America, Snaplii delivers high-utility cashback, loyalty, and payments through a single app. The platform consistently ranks in the Top 40 on the Apple App Store and partners with 500+ brands including Walmart, Amazon, and Esso. Snaplii builds and operates its entire technology stack in-house to support a growing suite of financial products.About the RoleWe are seeking a Senior Product Manager, Growth & Consumer app to own Snaplii's growth engine end-to-end from user acquisition and onboarding to merchant offer discovery, conversion, retention, and membership monetization. This role will lead the next phase of Snaplii's marketplace and transaction growth. You will design scalable product-led growth systems, build membership and loyalty programs, and create gamified engagement experiences that accelerate GMV and maximize user lifetime value.The ideal candidate combines strong product judgment, analytical rigor, and commercial thinking, with a proven ability to drive measurable growth in consumer or marketplace platforms.What You'll Do User Acquisition and Referral GrowthOwn user acquisition across core entry points, including onboarding optimization and referral programsDesign and scale cashback-led incentives, invite campaigns, and viral growth mechanicsBuild repeatable growth loops and optimize CAC through experimentation and performance channelsDevelop gifting and sharing use cases that expand distribution organicallyCashback and Local Commerce Experience (Discovery to Conversion)Own the end-to-end shopping journey across cashback offers and local merchantsOptimize search experience, listing pages, nearby merchant discovery, and personalized rankingImprove conversion from discovery to purchase and in-store spendContinuously test merchandising strategies and ranking logic to increase GMVMembership and Loyalty SystemsDesign and optimize membership tiers, benefits, and cashback multipliersLaunch exclusive member offers and engagement mechanics such as missions and spend challengesIncrease purchase frequency, retention, and ARPUBuild monetization systems that scale sustainablyRetention, Lifecycle and AI AutomationOwn lifecycle engagement and retention strategyImplement automated marketing triggers and personalized offer recommendationsLeverage AI-driven systems for recommendations and customer supportImprove repeat purchase behavior and long-term user engagementRequirements3–6 years of Product Management experience, with a focus on growth within consumer platforms or marketplace businessesExperience in local commerce platforms or merchant marketplaces strongly preferredProven track record of driving GMV growth, transaction volume, and product/category performanceHands-on ownership of onboarding optimization, referral systems, and conversion funnel improvementsExperience with recommendation systems, ranking models, and offer merchandisingStrong analytical skillset with experience running data-driven experimentsOwnership mindset and ability to operate independently in fast-paced environmentsDemonstrated ability to deliver measurable commercial impactBusiness-level Mandarin proficiency is required, as this role partners closely with teams and clients in Mandarin-speaking regionsAdditional Job Application TermsThis job is part of LinkedIn's Full-Service Hiring beta program. Eligibility is limited to candidates located in and performing services in the United States, excluding those based in Alaska, Hawaii, Nevada, South Carolina, or West Virginia.We're committed to making our hiring process as smooth and timely as possible, and we understand that waiting to hear back can add to the anticipation. If you're a potential fit, our team will reach out within two weeks to progress you to the next stage. If you don't hear from us in that time, we encourage you to explore other opportunities with our team in the future, and we wish you the very best in your job search.