Specialist, Strategy & Analytics

Specialist, Strategy & AnalyticsJob Description Company description: Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald's, Pepsi, Nestl, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle's Moat and has offices in Beverly Hills, New York City, and Las Vegas. Overview: We are looking for a Specialist, Strategy and Analytics to join our Strategy & Analytics team at Influential. This role is ideal for a consumer-obsessed, data-fluent strategist excited by the opportunity to shape insight-driven influencer campaigns that fuel brand growth. The right candidate brings an entrepreneurial mindset and a highly collaborative working style. You're a creative problem-solver who thrives in ambiguity, takes initiative without waiting for instruction, and sees every client brief as an opportunity to push the work - and the thinking - further. You'll partner closely with Revenue and Client Solutions to connect cultural insights with business objectives, crafting strategies that are rooted in data and built for impact. From initial planning to campaign recaps, you'll help ensure our clients' goals are achieved through the power of insight, innovation, and cross-functional teamwork. Responsibilities: Drive Strategy Through Intelligence: Partner with teams to develop campaign strategies grounded in insights and aligned with client KPIs Shape campaign strategy grounded in behavioral insights, platform dynamics, and performance data Identify trends and opportunities using social listening, platform analytics, audience segmentation, and campaign benchmarking Collaborate with Creative and Creator to develop insight-led narratives and content frameworks Campaign Execution & Performance: Collaborate with internal teams to bring strategic plans to life Interpret campaign data to deliver actionable insights, optimizations, and recommendations Help lead the post-campaign recap process and translate results into clear, compelling stories for clients Tools & Collaboration: Leverage tools such as GWI, Netbase, Demographics Pro, and survey platforms to inform audience segmentation and campaign strategies Collaborate across functions to improve planning processes, elevate creative briefs, and integrate data storytelling into every stage of the campaign Stay current on digital trends, platform innovations, and cultural insights to inform client strategy Qualifications: 3+ years of experience in media, strategy, or influencer marketing Forward-thinking with a balance of analytical rigor and creative curiosity Strong working knowledge of influencer platforms and social trends Proven ability to present ideas and insights with clarity and impact Excellent communication skills and a collaborative, solutions-first mindset Self-starter who thrives in fast-paced, collaborative environments Comfortable working in cross-functional conversations and managing multiple projects simultaneously Proficiency and familiarity with tools and technologies including, but not limited to: Strong proficiency in Microsoft Office/Google Suite Expertise in audience research tools such as GWI, Demographics Pro, and StatSocial Experience constructing Boolean queries and using social listening tools (i.e. Netbase, Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends Experience with survey design and quantitative survey analysis for audience segmentation and insights Additional information: Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $75,000 - $85,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/13/2026.