Google Ads & Meta Ads Specialist
Hybrid Position | Muse MarketingMuse Marketing is looking for a performance-driven Google Ads & Meta Ads Specialist to join our growing team.This is not a “social media posting” role. We are looking for someone who understands lead generation, conversion tracking, campaign optimization, and how to turn ad spend into measurable business growth.You’ll work across Google Ads, Meta Ads, landing pages, analytics, and reporting to help drive results for home services, retail, pools & spas, medical, and local/regional brands.What You’ll DoBuild, manage, and optimize Google Ads & Meta Ads campaignsMonitor KPIs including CPL, CTR, CPC, ROAS, conversion rate, and lead qualitySet up and maintain conversion tracking across Google Ads, GA4, Meta, GTM, and CRM integrationsTroubleshoot tracking issues and ensure accurate attributionAssist with conversion mapping and funnel optimizationAnalyze campaign performance and identify opportunities for improvementCollaborate with creative/design team on ad messaging, offers, and creative directionHelp develop lead generation strategies across search, retargeting, social, and landing pagesCreate performance reports and communicate insights clearly to internal teamsStay current on platform updates, algorithm changes, and advertising best practicesWhat We’re Looking For2+ years experience managing Google Ads and/or Meta Ads campaignsExperience with lead generation campaigns and conversion-focused marketingStrong understanding of:Google AdsMeta Ads ManagerGA4Google Tag ManagerConversion tracking & attributionPixel setup and event mappingAbility to analyze data and make optimization decisions based on performanceUnderstanding of landing page strategy and conversion rate optimizationComfortable managing budgets and pacing campaignsOrganized, proactive, and detail-orientedStrong communication skills and team mindsetBonus PointsExperience with Local Service businesses, retail, home services, pools/spas, or medspa marketingExperience with CRM integrations and automation platformsFamiliarity with Canva or ad creative strategyExperience with Performance Max campaignsKnowledge of call tracking and offline conversion importsWhat Success Looks LikeLowering cost per lead while improving lead qualityIdentifying tracking gaps before they become problemsTurning data into actionable campaign improvementsBringing new ideas to improve performance and efficiencyHelping clients clearly understand what’s working and whyWhy Muse Marketing?Collaborative, fast-moving agency environmentOpportunity to work on real campaigns with real budgetsHybrid flexibilityCreative + performance-focused cultureTeam that values initiative, learning, and problem-solvingTo apply, send your resume along with:Platforms/tools you’ve worked inIndustries you’ve managed campaigns forAny campaign wins, case studies, or KPI improvements you’re proud of