Senior Brand Manager

Senior Brand Manager Onsite | Pawtucket, RI Category: Marketing & Brand Management Job Type: Full-time Bring creativity to life with one of the world’s most iconic toy brands. Company is looking for a Senior Brand Manager to lead global marketing initiatives for a flagship brand beloved by generations. This is a unique opportunity to shape the future of the brand through innovative marketing, product strategy, and cross-functional leadership. What You’ll Do Develop and execute a global, consumer-driven marketing strategy aligned with brand and entertainment goals Build and manage annual marketing plans, grounded in insights and focused on long-term brand growth and profitability Partner with Product Design & Development to create innovative toy lines that support global retail strategies Lead integrated marketing campaigns across advertising, PR, digital, and retail to drive awareness and sales Analyze market trends, category data, and competitive insights to inform decision-making Serve as the key liaison for licensing activities, collaborating with both internal teams and external partners Drive merchandising strategy across global regions to ensure brand consistency and retail impact Create go-to-market strategies and toolkits for seamless regional execution What We’re Looking For 8+ years of progressive experience in marketing and brand/product management Proven success developing integrated, insight-driven marketing strategies for consumer products Strong leadership and collaboration skills, with experience managing cross-functional teams Excellent analytical and communication skills, with a keen understanding of digital and traditional media Demonstrated ability to influence and drive results across matrixed organizations Passion for innovation and a deep curiosity for consumer behavior and trends Preferred Qualifications Bachelor’s degree in Marketing, Advertising, or a related field (MBA preferred) Strong background in digital marketing, licensing, and media planning Experience in toy, entertainment, or CPG industries is a plus Ability to thrive in a fast-paced, ever-changing environment Why Join Us? We’re passionate about creating the world’s best play experiences. When you join our team, you're not just building a brand — you’re shaping the imaginations of children and families worldwide.